British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
, health clubs and hotels across the country Will Orr, marketing director at British Gas, said: "British ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
-term health of the brand. Interims are not accountable as they might have left the company before feedback ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
time to come. They ve got a good, relatively simple model that seems to have captured the world ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
The luxury mobile handset brand is being sold by its parent company, Nokia.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
British Gas revamps Planet Home strategy as Spall is dropped
30 Apr 2012 | by Matthew Chapman
is super simple with British Gas." The brand's mobile app also features in the spot and represents ...
Vodafone revamps global comms with new hires and City agency
22 Mar 2012 | by Alec Mattinson
Health. Meanwhile, the global media team will be boosted by three more senior recruits, reporting ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
02 Mar 2012
time has come. Genius. The animation is deceptively simple, with some lovely directorial touches ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
competitive environment, the brand's main weapon is TV. Its creative strategy is simple: show the happy ...
Vodafone copies Volkswagen and Dixons with Star Wars campaign
18 Jan 2012 | by Sarah Shearman
to our customers and it is why we have developed a range of simple services to help them feel confidently ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
