Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
, as the Government now looks to harness advertising to stimulate economic growth in the UK. Martin Sorrell's WPP ...
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Alastair Campbell returns to PR with Tim Allan's Portland
23 May 2012 | by Danny Rogers
joins other former Downing Street staffers such as partners Martin Sheehan and Mark Flanagan. The former ...
Celebrities back same-sex marriage campaign
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Stephen Fry, Sir Richard Branson, Yvette Cooper MP and pop-group The Saturdays have become...Smith , Sir Richard Branson and The Saturdays. The two viral campaign videos have received more ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
Cox Kings has ended. Rob Martin, new-business manager at John Lewis, said: "We already have a ...
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...
Danny Rogers: An intriguing future awaits Bell Pottinger
17 May 2012 | by Danny Rogers
affairs work from Chime. It is a tumultuous decision and one that has personally angered Sir Martin Sorrell, the boss of WPP, which has a 20 per cent stake in Chime. Sorrell and Bell, always unlikely ... Sorrell's agencies to compete with Bell Pottinger with an intriguing extra edge. Also read: How Chime ...
How Chime Communications' break-up is unfolding
17 May 2012
Pottinger Powerful shareholder Sir Martin Sorrell CEO, WPP Sorrell, whose ...
Do agencies require a creative code?
17 May 2012
Rarely does an ad provoke such outrage across continents that Sir Martin Sorrell - arguably the most powerful figure in global communications - has to apologise for it. Indeed, there has not been such a rumpus since the summer of 2009. That was when the conservation charity WWF and DDB Brasil were ...
The man who would be king
17 May 2012
week a month - to be able to do any of them properly? "You wouldn't ask Maurice or Sir Martin Sorrell ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
