Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
in their wealth. Income cipher One execution (right) shows Wayne Rooney and Sir Alex Ferguson ...
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Claire Beale: Forget the positioning, it's talent that counts
31 May 2012 | by Claire Beale
excellent genes. Talking of entrepreneurs, it looks like Sir Martin Sorrell is set for a showdown with shareholders at WPP's AGM on 13 June. On behalf of those shareholders, Sorrell has built WPP into the world ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show'. The ad features mobile phones discussing what they are used for by their owners and follows campaigns ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
and vice-president of consumer and online became redundant. Shortly after, Mikah Martin-Cruz, chief ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
The alcohol giant's chief marketing officer, Martin Riley, has a tough challenge of promoting a...Naming his favourite tipple is hard for Martin Riley. And not just because he has responsibility for promoting one of the most formidable array of wine and spirit brands ever amassed by a single company ... scaffolder, Martin Riley recalls one of his tasks as a prefect at his school was to get a younger pupil ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays' mobile payments; ASOS' social marketplace; Tesco's mobile innovation in Korea. That's before we get ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
, who would you be? Sir Richard Branson. What makes you angry? People who waste my time ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
Cox Kings has ended. Rob Martin, new-business manager at John Lewis, said: "We already have a ...
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
