Search results for Sir Martin Sorrell

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EDF agrees £3.5m customer payback for breaking sales rules

we welcome." Martin Lawrence, managing director of EDF s energy sourcing and customer supply unit ...

Aston Martin secures first brand tie-up with Hackett

Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global...The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...

Tesco must find a new role for Clubcard

in late January, former Tesco chief executive Sir Terry Leahy said that one of Clubcard's biggest effects ... Martin Hayward, former strategy director at dunnhumby (which was instrumental in the creation of Clubcard ...

Brand Advocate wins Hendrick's Gin global digital and CRM account

the opportunity have afternoon tea with "a legend of adventure", such as Sir Chay Blyth, the round ...

Editor's Comment: Waitrose seeks return on loyalty

because, as former Tesco chief executive Sir Terry Leahy recently explained ('You have to break ...

The Red Brick Road lands Rémy Martin

Rémy Martin, the cognac brand, has appointed The Red Brick Road to handle its CRM and digital...on the First Drinks whisky brand Glenfiddich in the UK. In the past, R my Martin has used agencies including ... Drinks has distributed R my Cointreau's portfolio, including R my Martin and St R my, since September ... an understanding of the opportunities for R my Martin. Its passion to engage with our brand influencers ...

CREATIVE STRATEGY: AKT uses fame and the famous in a good cause

s lesser-known charities? Simply because it gave them the opportunity to interview Sir Ian McKellen, who ... one who s now aware of the charity and why it exists. To quote Sir Ian: "In the past, kids didn ... are more likely to come out to their parents, for good or ill. Sir Ian is joined in the commercial ...

Make social a key touchpoint, says customer expert Phil Winters

relates a "wonderful summary" by Commerzbank marketer Martin Nitsche, who told him: "In the 70s and 80s we ...

Power 100: 100 to 50

an innovative tie-up with UK dance act Faithless. 83: MARTIN GLENN - BIRDS EYE IGLO GROUP The so ... the cornerstone of the group's marketing strategy. 65: MARTIN GEORGE - BUPA The past year has heralded ... letter to BA chairman Martin Broughton that he 'had not behaved in a dishonest way'. His ambition ...

Vouchers and gift cards: All in the experience

format in the corporate market. Martin Cooper, head of national accounts and marketing at Love2reward ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.