Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
daily. Yet the local Honda team, including UK marketing director Martin Moll, was dramatically cut ...
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VIDEO: "Always look with the customer's eyes" says Moll, Honda UK
10 Apr 2012 | by Georgina Brazier
Martin Moll, marketing manager, Honda UK talks about the best advice he's ever been given.... brightcove.createExperiences(); Read Marketing's interview with Martin Moll here Video produced ...
April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
whisky blog to give its first ever five-star review . Sir Richard Branson used Twitter to help promote ...
Land Rover launches Discovery 4 spot
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
team Martin Casson and Martin Davey. The TV ad was directed by Vince Squibb and produced by Gorgeous ...
Admiral to sponsor motoring on Discovery
28 Mar 2012 | by Nick Batten
insurance product. Martin Heaton Cooper, vice-president of commercial development in the UK and Ireland ...
Land Rover 'dry-cleaners' by RKCR/Y&R
27 Mar 2012
by Martin Casson and Martin Davey. The creative director was Fraser, who left McCann in November 2010 ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
":"//docs.google.com/spreadsheet/pub?hl=en_US border: 5pxpx solid black; margin: 5px;" src="http://offlineHBPL.hbpl.co.uk/news/OKM/richedit/Martin ...
Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global...The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...
My YouTube ad of the week: Martin Bailie, Glue Isobar
17 Feb 2012
Martin Bailie reviews Honda...Martin Bailie, executive planning director, Glue Isobar Why I like this Honda USA thought that teasing people with the prospect of a sequel to the adored Ferris Bueller's Day Off would get them talking and looking forward to the Super Bowl ad breaks. They were right. Pre-Super Bowl ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
, it installed its Canada boss, Martin Sander, as UK managing director in place of Jeremy Hicks , who had been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
