The most irritating ads of 2011
10 Jan 2012 | by David Benady
5= SCS Sofas Martin Tait Redheads 24 5= Moonpig.com Wordley Production ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
required to crunch the numbers. Martin Smith, head of marketing at campaign management software company ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
: Leaders Mark Cridge Roisin Donnelly Richard Eyre Steve Hatch Sir John Hegarty Jill McDonald Amanda McKenzie Phil Rumbol Sir Martin Sorrell Stevie Spring Rory Sutherland Simon Thompson *Daniel ...
Trading places: this week's people moves
19 Aug 2011 | by Staff
hired Liz Wilson , the Albion managing partner, as its chief executive. She replaces Martin Nieri ...
Trading places: this week's people moves
17 Jun 2011 | by Ben Bold
includes Steve Jones , Martin Loraine and Thiago de Moraes . ( Campaign ) Stuart Archibald ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
an innovative tie-up with UK dance act Faithless. 83: MARTIN GLENN - BIRDS EYE IGLO GROUP The so ... the cornerstone of the group's marketing strategy. 65: MARTIN GEORGE - BUPA The past year has heralded ... letter to BA chairman Martin Broughton that he 'had not behaved in a dishonest way'. His ambition ...
Fast food chains split on calories
15 Mar 2011 | by John Reynolds
VIEW: 'THERE'S AN APPETITE FOR CALORIE INFORMATION' - Adam Martin, Marketing and strategy director ... information to menus. It is, says Martin, 'part of a wider disclosure across industry', where consumers now ... . Martin adds: 'I don't think consumers are that bothered.' IN MY VIEW: 'It helps our customers keep ...
KFC drops 'Finger Lickin' Good' in health-focused revamp
21 Feb 2011 | by Daniel Farey-Jones
out griddled chicken in the US in March 2008 and trialled it in the UK in June 2009 . Martin ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
Bright, chief marketing officer, BA, Sally Cowdry, UK marketing director, O2, Martin George, chief ... . Love it or hate it, Gocompare also got people talking, with impressive results to boot. Martin George ...
M&S sets out ambitious growth targets and branding plans
09 Nov 2010 | by Ed Owen
Overall sales rose by 5.4%, but Bolland, who took over from Sir Stuart Rose in May, wants growth to accelerate. His target is for sales to increase by one-third in three years, before pushing the brand abroad in the following three years. Bolland will introduce new "Only at M S" branding, which "better communicates ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
