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WPP's Sir Martin Sorrell has called on President Obama's administration in the US to take a lead...% in the US in 2010, Sorrell warned this was likely to be a brief respite in a generally declining market, calling it "a bit of dead-cat bounce". Controversially, Sorrell called for further cuts to be made ...
Sir Martin Sorrell insisted his brand-led agency model can lead to "better, not blander" creative...and service, Sorrell argued that it showed how integration done well made for more effective creative. Ford ... . Sorrell claimed" "It was a fragmented, disaggregated, siloed model. It didn't work." He believes ... the creation of Blue Hive for Ford of Europe last year. Sorrell said: "People look at these global ...
LONDON - Sir Martin Sorrell has upped the forecast of WPP from flat to 2% growth for the year...issued today, Sorrell is also questioned on whether WPP will return to Britain if the Conservatives are elected. Sorrel does not confirm or deny a move. He said: "If it's on the basis of a manifesto we couldn ...
WPP chief executive Sir Martin Sorrell has thrown his weight behind News Corporation's efforts...Sorrell, speaking on the day WPP reported a 28.5% lift in pre-tax profits for 2010, offered ... a potential judicial review of the Government's green light. Sorrell, founder of the advertising ... used to an environment which is less profitable and more difficult." 'All good news' Sorrell ...
WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies...Speaking at the Mobile World Congress in Barcelona yesterday, Sorrell said the app market has tripled in size to $15bn, but that was small "if you remember our industry is about a trillion dollar ... loyalty is quite fickle ... It's very volatile." Sorrell believes the biggest opportunity is in faster ...
WPP's chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire...'s new "customer experience centre", Sorrell expanded on the background to the tie-up with Infosys, which ... " (Fabric is a WPP company). Sorrell explained his latest buzzword "horizontality" his label ... technology, Sorrell was measured, responding that "we all" managed to survive the rise of Google ...
Sir Martin Sorrell, chief executive of WPP, has said that while 2009 "was about survival" the focus...Speaking in a telephone interview with CNBC this morning, Sorrell said 2010 has been characterised by surprisingly strong growth in the US as well as the resurgence of traditional media. "America and traditional ... about WPP's budget-setting process unfolding over the next few weeks, Sorrell said "there is a little ...
WPP's chief executive Sir Martin Sorrell believes the worst of the financial downturn is over...Speaking to CNBC on the day of WPP s interim results for the first half of 2010 , Sorrell was upbeat about the group s recovery since it reported organic revenue falling through the floor a year ... that growth will be uneven and at varying speeds. Sorrell admitted: "There are two areas of concern ...
In a step-change from his usual outings as the sage of Soho, WPP's chief executive, Sir Martin...In a heavily-edited video interview conducted on a giant pink tiger print stiletto, Sorrell admits to feeling like "an absolute berk". In scenes the 65-year-old admits "wouldn't make the Cannes Film Festival", he proceeds to don a pink tie around his neck in 10 seconds, although in perhaps a giveaway sign ...
LONDON - WPP chief Sir Martin Sorrell used a well-worn football analogy to describe his company...Talking to global business broadcaster CNBC , the just-turned 65-year-old leader said last year had been "a game of two halves" for WPP. Sorrell said: "In the first half of the year I think we were staring into the abyss. In the second half we certainly saw things becoming less worse." Sorrell said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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