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Sir Martin Sorrell considers merging WPP back-office operations

Sir Martin Sorrell, the chief executive of WPP, is considering combining the back-office operations...Normal 0 0 1 146 837 6 1 1027 11.773 0 0 0 Sorrell , who owns companies such as Ogilvy Mather and JWT, told Reuters at the World Economic Forum ... chopped its head count by 6 per cent this year. Sorrell told Reuters: "We have to make the adjustments ...

Hotline: Sir Martin Sorrell's libel case kicks off

Sir Martin Sorrell's libel case against his former business associate Marco Benatti kicked off

Sir Martin Sorrell's WPP sees profits plunge by almost half

by chief executive Sir Martin Sorrell , blamed the intensifying impact of the recession in the second ...

BRAND MASTERS, SIR MARTIN SORRELL: Well connected - WPP Group CEO Sir Martin Sorrell talks to Craig

The 21st century is not for tidy minds. It s messy. Sir Martin Sorrell has put his own ... If WPP is a collection of tribes, then Sorrell (sorry, Sir Martin just doesn t sound right) is the Big ... what it is not. WPP is, apparently, not a brand, so Sorrell is not sure that he qualifies ...

WPP's Sir Martin warns of pressure on print publications

LONDON - Sir Martin Sorrell has said that magazines and newspapers are going to come under...In an interview in today's Independent, Sir Martin says that forecasts released last week ... ? The answer is probably 'no'," he said. In a wide-ranging interview, Sir Martin also talks about how he ... pretty good about the business." On the subject of making a bid for Grey Global Group, Sir Martin said ...

Martin Sorrell calls WPP Ireland move 'difficult'

LONDON - WPP's chairman, Sir Martin Sorrell, today said that his company's decision to leave the UK.... Speaking on BBC Radio 4's Today Programme, Sorrell said: "It was a significant economic decision. It is a difficult decision but it was one the board felt it had to make in the interests of shareholders." Sorrell ...

Sorrell questions commercialisation of social web

CANNES 2010 - WPP boss Sir Martin Sorrell likened social media to letter writing this afternoon...Speaking at one of the closing sessions of the 57th Cannes Lions Advertising Festival, Sorrell ... brands including Wall's ice cream, Marmite, Persil, Lynx and Flora. Sorrell said: "It strikes me ... another and express our preferences, likes and dislikes. It's basically an editorial thing." Sorrell ...

Political campaigning needs media balance says Sorrell

in the next General Election, Sir Martin Sorrell said this morning....campaign. Sorrell was answering a question from Brand Republic about whether Obama's pioneering digital marketing campaign could be transposed to the UK. Sorrell said: "It's not quite true that [Obama's 2008 ... were "being quite aggressive" in its use of email, Sorrell said, noting a "strong density" of emails ...

Sorrell says Google is becoming friendlier 'frenemy'

NEW YORK - Sir Martin Sorrell, the chief executive of WPP Group, has said that Google has become a...In an interview with the Wall Street Journal Sorrell, who has used the phrase "frenemy" to describe the search engine, said WPP's relations with Google have become warmer. Sorrell said: "If you ... of their budgets online Sorrell said that the difference was down to the speed at which clients adapt. He said ...

Sorrell predicts L-shaped recession until 2010

LONDON - Sir Martin Sorrell said last night he believed the current recession would be L-shaped ­or...on what Sir Martin called the Bric countries (Brazil, Russia, India and China) "plus the next 11" (which ... . Regions aside, WPP would focus on new media and consumer insight. Sir Martin said: "New media is 25 ... of the G20 leaders attending next month's crucial summit in London, Sir Martin chose to "question" US ...

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