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Sir Martin Sorrell insisted his brand-led agency model can lead to "better, not blander" creative...and service, Sorrell argued that it showed how integration done well made for more effective creative. Ford ... . Sorrell claimed" "It was a fragmented, disaggregated, siloed model. It didn't work." He believes ... the creation of Blue Hive for Ford of Europe last year. Sorrell said: "People look at these global ...
Sir Martin Sorrell has backed the UK's oldest children's charity, Coram, offering the services...the support of Sir Martin Sorrell and his creative teams to help us launch our first advertising campaign. We ... . And Sorrell has appealed to media owners to support the 'Open Doors' campaign. He said: "Coram is a hidden gem ...
Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian...Not content with an empire that spans advertising, digital, research, PR and media, Sorrell ... around the world. Sorrell visited WPP's latest partner's Canary Wharf offices yesterday to cut ... , claimed Sorrell, has won three out of three pitches including healthcare and consumer giant ...
Sir Martin Sorrell and his Young & Rubicam network have condemned an ad created by Y&R's Buenos...Sorrell today told Campaign he was "appalled" by the ad, while Y R s New York head office has apologised and claimed "the ad s creators behaved in a manner which is unacceptable to our company". The WPP chief executive said: "We will be making a full investigation and will decide on what action ...
executive Sir Martin Sorrell and Aviva chief marketing and communications officer Amanda Mackenzie are among ...
, Martin Sorrell....of the year. Global revenues at WPP grew by 6.1% in the first half of 2010. Sorrell said trading in August ... . Sorrell said growth in ad spend in recent years has been driven by companies deciding to invest ... investment. Sorrell said: "Given what [advertisers] read on newspapers and see on the screen ...
Olympian in a "step-up" routine on a British war memorial in the Falklands. Sir Martin Sorrell told ... incident." Martin Mercado, the creative director at Y R Buenos Aires, apologised for the ad, taking full ...
, whose chief executive Sir Martin Sorrell said he was "appalled" by it and promised a full investigation ... ." Over the weekend the creative director of Y R's Buenos Aires office, Martin Mercado, explained the ad ...
of everyone in the business. Buying into CHI will allow Sir Martin Sorrell, the WPP chief executive ... Gas and COI. Its multinational clients include Lexus and Toyota. Sorrell said: We have admired ...
Rarely does an ad provoke such outrage across continents that Sir Martin Sorrell - arguably the most powerful figure in global communications - has to apologise for it. Indeed, there has not been such a rumpus since the summer of 2009. That was when the conservation charity WWF and DDB Brasil were ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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