Editorial: Sir Martin Sorrell's vision of global unity
30 Jun 2006
So now we know: under Sir Martin Sorrell's curmudgeonly, clerk-like exterior lurks a natural...WPP's chief executive delivered one of the hit performances at Cannes with his tongue-in-cheek vision of a future in which account planners simply feed briefs into a creative machine that produces fully integrated, award-winning ads in the blink of an eye. In Sorrell's brave new world, all producers ...



