Government considers central marketing department
22 Feb 2011 | by Gemma Charles
executive Sir Martin Sorrell and Aviva chief marketing and communications officer Amanda Mackenzie are among ...
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Sorrell teams up with Lord Mandelson for international consultancy launch
29 Nov 2010 | by Gemma Charles
to launch an international consulting firm backed by Sir Martin Sorrell's WPP marketing services empire....a minority stake in CHI Partners, of which Lord Mandelson was a director. Sir Martin Sorrell ...
Andrew Walmsley on Digital: Fortune favoured the brave
04 Feb 2009 | by Andrew Walmsley
, speed or pricing. This change is coming to the media business, too. Sir Martin Sorrell, in his recent ... seconds on... Sir Martin Sorrell Sir Martin Sorrell is the chief executive of WPP Group, a position he ... as it has been.' The irony for Sir Martin is that the reverse is true for marketing services. For years ...
Andrew Walmsley on Digital: Murky media deals
27 Oct 2010 | by Andrew Walmsley
it of retaining undeclared discounts. Sir Martin Sorrell has rightly complained of uneconomic price competition ... . Andrew Walmsley is a digital pluralist 30 SECONDS ON ... SIR MARTIN SORRELL'S ECONOMIC SHAPES - In August, WPP chief executive Sir Martin Sorrell described the global economic recovery as 'LuVVy ...
Ad agencies need to restructure around consumers, says Unilever
24 Jun 2011 | by Noelle McElhatton
and Ogilvy Mather, a WPP agency. Sir Martin Sorrell, WPP's chief executive, chaired the session ...
Unilever chief: 'We have to shift our thinking to New Delhi not New York'
24 Jun 2011 | by Noelle McElhatton
'm in Indonesia I see everyone on Facebook". Sir Martin Sorrell, WPP chief executive and chair of this morning ...
Social media helps drive purchases
28 Jun 2010 | by Katherine Levy
. Speaking at the Cannes Ad Festival last week, WPP chief executive Sir Martin Sorrell likened social media ...
Cannes 'Advertiser of the Year' celebrates marketing
28 Jun 2010 | by Arif Durrani
Speaking during a public debate with WPP founder and chief executive Sir Martin Sorrell on Friday (25 June), the global marketing leader said the current financial climate provided the perfect backdrop for the industry. Weed said: "Marketing is the very thing in tough times. The finance guys ...
Navigating the tyranny of email
28 Mar 2012 | by Nicola Clark
Sir Martin Sorrell, the chief executive of WPP, oversees operations in more than 100 countries and a workforce of thousands, but he also reportedly answers every single email he is sent. I put this to the test last week; what would Sorrell's advice be to marketers attempting to cope with information ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
