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. Whatever the future, it is talent that will matter, as well as an understanding of technology. Sir Martin Sorrell is chief executive of WPP. ...
As competition increases, functional product advantages become more difficult to acquire and retail, and oversupply becomes a familiar characteristic in markets. For these reasons astute marketing companies look with ever greater interest at the creative and analytic skills of direct marketing and its...
LONDON - WPP today updated CEO Sir Martin Sorrell's 'L-shaped' prediction for the current recession...the imagination of the press, some of whom treat Sir Martin Sorrell as an economic guru. Sir Martin Sorrell ...
LONDON - Sir Martin Sorrell, chief executive of WPP Group, is to advise the men's pro...and marketing contracts. Sir Martin Sorrell and Bob Mansfield, chairman of Australian telecoms company Telstra, will sit on the subsidiary's board of advisers. It is understood that Sir Martin, who says he ... the annual payments and went bankrupt. The ATP's move to enlist the help of Sir Martin comes ...
LONDON - Sir Martin Sorrell today forecast improved economic prospects for the second half...." Sorrell, just back from Washington where he watched the presidential inauguration, predicted that Barak ...
LONDON - Sir Martin Sorrell, the chief executive of WPP, has said that he intends to increase his
Media Week readers have a chance to put a question to Sir Martin Sorrell in the next Mediaweek
Sir Martin Sorrell to address Disney advertising festival...The organiser of this year's inaugural Advertising Festival has confirmed WPP boss Sir Martin Sorrell will make a key-note speech at the three-day event being held at Disneyland Paris in September. President Carl Tooney said the end to hostilities in Iraq and a decrease in panic over the s ars virus ...
So now we know: under Sir Martin Sorrell's curmudgeonly, clerk-like exterior lurks a natural...WPP's chief executive delivered one of the hit performances at Cannes with his tongue-in-cheek vision of a future in which account planners simply feed briefs into a creative machine that produces fully integrated, award-winning ads in the blink of an eye. In Sorrell's brave new world, all producers ...
chairman Sir Martin Sorrell this week....Speaking at the company's AGM, Sorrell revealed that WPP's like ... and the Olympic Games of 2004. WPP is the world's third-largest marketing services group and Sorrell is considered to be one of the most accurate forecasters in the business. By sector, Sorrell said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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