Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
was the year that Sir Martin Sorrell's much-quoted 'bath-shaped recovery' became a distant dream. The collapse ...
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: Leaders Mark Cridge Roisin Donnelly Richard Eyre Steve Hatch Sir John Hegarty Jill McDonald Amanda McKenzie Phil Rumbol Sir Martin Sorrell Stevie Spring Rory Sutherland Simon Thompson *Daniel ...
was the year that Sir Martin Sorrell's much-quoted 'bath-shaped recovery' became a distant dream. The collapse ...
of digital as the platform that runs through that entire media schedule.' Sir Martin Sorrell has suggested ...
of the marketing department itself may be questioned. - Martin Bailie is the head of planning at glue Isobar ...
The fast food chain, which already has 760 outlets in the UK, has benefited from the downturn as consumers shift to cheaper dining options. KFC UK chief executive Martin Shuker said that in 2008 the chain opened 36 restaurants with a further 44 due to open this year. The new restaurants are part of a 150m ...
in on a deal to buy Yahoo! s web search business, according to reports. Source: The Independent Sir David and Sir Frederick Barclay lent 40 million to the company behind The Daily Telegraph to shore up ...
's product. In response, Wetherspoon chairman Tim Martin has sent a strongly worded letter to Red Bull managing director Nigel Trood denying the claim. Martin's letter, seen by Marketing, said Yule ... . Martin also alleged that the energy drink has arranged 'childish stunts', such as parking a branded ...
Phorm plans to cut its sales and administrative expenses after announcing a pre-tax loss of $48 million, compared with $32.1 million in 2007. Source: Financial Times Sir Fred Goodwin, the former chief executive of the Royal Bank of Scotland, has agreed to reduce his 17 million pension by 4 ...
hundreds of McCafe stores this year. Source: Financial Times Tesco's chief executive, Sir Terry Leahy ...
Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.