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, and 600 adults in homes with Sky Digital. Recall is defined as the percentage of Sky Digital ...
Carlsberg's interactive work goes a long way toward encapsulating the true potential of interactive ads. TV is still the most powerful branding medium and the Carlsberg activity uses interactive TV for what it does best - video and audio. Watch it, don't read it.
Sky has launched a marketing campaign focusing on its portfolio of entertainment and arts channels....The campaign packages Sky Atlantic HD and Sky Living HD alongside Sky 1 HD Sky Arts HD. To coincide with the launch of Sky Atlantic HD, the brand is also unveiling new network branding, including the brand refresh of Living as Sky Living HD, and a major new marketing campaign which brings together its ...
BSkyB has launched a multimedia ad campaign to promote its on-demand service Sky Anytime+, using a...to combine the King's Sky Broadband Unlimited service with his Sky+HD box, to which Lancelot replies that he already has, and that the service is called Sky Anytime+. The creative team was Thom Glover and Eoin ... Square and sound was by Grand Central. Sky Anytime+ is available to Sky TV customers with a Sky+HD box ...
-quarters of people who have Sky+ never watch any TV advertising when they are viewing recorded content....unveiled by James Murdoch at an analysts’ briefing last Wednesday show the profound impact Sky+ is having on the attention paid to television ads. Sky is on track to meet its target of 315,000 Sky+ homes by the end of June. Although the Sky+ universe is still small, the ad avoidance figures will fuel worries about ...
Sky is to kick back against rival sports broadcaster BT with a cross-platform marketing campaign..."sports fans that Sky remains the only platform which offers all of the action across all five Sky Sports channels, in High Definition." Sky has recently been involved in a price war with BT, as the telecoms company heralds a new era in sports subscription competition. BT is offering Sky Sports One and Sky ...
LONDON - Satellite broadcaster Sky is rebranding its on-demand service for PC users as it looks...With the name of the service changing from Sky Anytime to Sky Player , the company aims to tap ... of enhancements, such as the option to watch live programming from Sky News, Sky Sports News and each of the Sky Sports channels. The design and navigation features of the website have been updated. Sky s mobile ...
Sky Creative has launched an out-of-home campaign in collaboration with celebrity photographer
Sky has launched its My Sky service, which offers subscribers improved interactive access
to promote its Sky+ recording service....Top Model'. However, it is pointed out that is has been recorded using Sky+. The next ad to break ... of Sky+, such as the Pause or Series Link functions. Sky will launch its first European 3D channel ... programming. The channel will be available to households with Sky+HD and a 3D ready TV, with no set ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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