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Campaign: Pepsi highlights music and soccer stars - Media Relations

as Smash Hits, Sneak, Mizz and Heat. TV coverage included Liquid News, Sky News, MTV, GMTV, London Tonight ... for Pepsi via newspaper reviewers on Sky and ITN), a back page and a double-page spread. A Daily Express ... , as well as channels Sky and T4, also covered the campaign. Results Since January, Pepsi's UK sales ...

Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing

itself as a top-rating cartoon, shown here on Sky One and ITV; a best-selling range of toys made ...

CAMPAIGNS: A job problem as old as the hills - Public Awareness

Association, BBC, ITN and Sky. The team released the report and survey results and set up a two ...

Campaigns: Bell’s rings in the new image - Product Launch

on its Jumbotron screens. There would be a crowd of 50,000 and Sky was broadcasting the game live ... used material in features. The Sky broadcast showed the in-ground branding. Verdict ...

ANALYSIS: BROADCAST PR; PR is latest weapon in ITV’s ratings battle

there will be plenty over the coming years. Granada Sky Broadcasting launches seven channels on 1 October, C5 ...

MEDIA: Could ad agencies be in danger of losing the plot?

demonstrated that you have to run a commercial nine times on Sky One in order to match the impact of just one...This week I sat through a long analysis of the current state of television advertising, which demonstrated that you have to run a commercial nine times on Sky One in order to match the impact of just one spot on ITV. One of the cheery conclusions was that the status quo still holds ...

FOCUS: INTEGRATED MARKETING; Mixing the right recipe for success

Guinness. The team spent a lot of time simply blue skying ideas. The outcome was that Murphy ...

CAMPAIGNS: PUBLIC AWARENESS; TUC’s new bid to shame fat cats

as well with exposure from, among others, the Observer, Guardian, Independent on Sunday, Sky News, BBC ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.