LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service.
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
of RockCorps, the youth volunteering initiative. Case study: BP's Tate sponsorship Sky: the case ... include Sky, which in 2005 began to view connecting sponsorship with its Sky Arts channel ... there is an immediate ROI, because it is about raising brand awareness of Sky Arts and favourability toward Sky,' says ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
A glance up at HSBC's sky-scraping headquarters at Canary Wharf in London, with its upper floors clouded in a swirl of early-morning fog and drizzle, is reminder enough of the scale of this banking titan ... on the social network, while reassuring jumpy colleagues that isolated criticism 'doesn't mean the sky ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
American cousins. The likes of Sky and Virgin are in control of their own destiny, and Channel 4, Channel 5 ...
RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
became sales director at News International last summer after leaving Sky, where he held the director of acquisitions role. His role at Sky no longer exists in its current capacity and instead is handled by new ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
updates on digital screens for example JCDecaux has a relationship with BSkyB's Sky News ...
Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Partners/ Mindshare 60 3 ( ) Sky WCRS/MediaCom 41 4 ( ) Roundup ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...
Ronaldo to star in Facebook challenge for Castrol documentary
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
' was shown on Sky Sports in the UK last September to coincide with the launch of the Castrol Edge brand . ...
All about ... The future of BSkyB
10 May 2012
What impact will News Corp's travails have on Sky, Alasdair Reid asks....represents the future (Sky) - not just of the Murdoch empire but the UK media sector as a whole. From a ... reliably authoritative and quality news outlets. Yet Sky is now the battleground. Since its launch more ... . The Sky+ remote could even be described as important a symbol of our media age as the Apple iPhone. 1 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
