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Ladbrokes bolsters eCRM to cope with diversifying platforms

communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its ... ". Ladbrokes is hoping the hiring of Sky IQ will enable it to offer a consistent proposition through all ... . Sky IQ will also work on the retail experience by helping to improve the Ladbrokes Odds On reward ...

Taming the data deluge

Cycling, for example, gets feedback from locally organised Sky Ride mass-cycling events and feeds it through to its board meetings. This, in turn, helps it shape the way in which Sky Rides are organised ...

Lateral Group hires Mike Cavers as executive creative director

Cavers will head up the creative team and play a key role in linking Lateral's data and insight teams with the creative process and ensuring an exceptional standard of highly targeted, consistent, creative execution across all relevant media channels. Lateral's clients include BT, Audi, Sky, HSBC ...

Tesco must find a new role for Clubcard

, eBay, EDF, Halfords, JD Sports, Legal General, LoveFilm, Sky and Vodafone. Source: card-issuers ...

Unilever personal care brands sponsor British Lotus F1 Team

. In July last year, the BBC announced it was sharing its live rights to broadcast F1 with Sky Sports as part of a six-year deal, which allows Sky to broadcast every race. Follow Loulla-Mae Eleftheriou ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

DesignUK, New Look's combined mobile strategy Isobar Mobile, Bud Ice index MediaCom, Sky go Somo ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

. This is dramatised with imagery of those paper sky-lanterns that people release with a wish. Fair enough. And on film ...

We'll Call You - Virgin Media

great difference with broadband delivery (via) other providers such as Sky, which shares connection ...

Sky and Virgin clash over unbranded direct mail campaign

" was rejected by the ASA despite an objection from Sky, which said the statement could misleadingly imply Virgin ...

From DM Bulletin to Data and Direct Bulletin

its own internet TV offering and Sky is already educating its customers about its AdSmart targeted ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.