LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service.
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
of RockCorps, the youth volunteering initiative. Case study: BP's Tate sponsorship Sky: the case ... include Sky, which in 2005 began to view connecting sponsorship with its Sky Arts channel ... there is an immediate ROI, because it is about raising brand awareness of Sky Arts and favourability toward Sky,' says ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
A glance up at HSBC's sky-scraping headquarters at Canary Wharf in London, with its upper floors clouded in a swirl of early-morning fog and drizzle, is reminder enough of the scale of this banking titan ... on the social network, while reassuring jumpy colleagues that isolated criticism 'doesn't mean the sky ...
RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
became sales director at News International last summer after leaving Sky, where he held the director of acquisitions role. His role at Sky no longer exists in its current capacity and instead is handled by new ...
Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Partners/ Mindshare 60 3 ( ) Sky WCRS/MediaCom 41 4 ( ) Roundup ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...
Ronaldo to star in Facebook challenge for Castrol documentary
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
' was shown on Sky Sports in the UK last September to coincide with the launch of the Castrol Edge brand . ...
Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its ... ". Ladbrokes is hoping the hiring of Sky IQ will enable it to offer a consistent proposition through all ... . Sky IQ will also work on the retail experience by helping to improve the Ladbrokes Odds On reward ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
and evaluate its creative more frequently. Broadcaster Sky, meanwhile, is looking to invest more in RTB (see ... 's happening fast. BRAND VERDICT - Joel Christie is marketing controller at Sky Online. RTB accounts ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
11= -2 Sky Digital Direct/ MediaCom 35 11= ( ) Harveys ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
