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My Media Week: Stevie Spring

The new chair of the PPA, Stevie Spring, discusses her role as chief executive of Future, her Sky...-up evolves into a dissection of the big topics on the media agenda Sky, News Corp, and paywalls. Heading ... and rush back to watch Sky's Ross Kemp programme on Mexico. A mutual friend of mine and Amanda Walsh is out there and Amanda insists I watch it, as she's without Sky. Tuesday Today is International Women's Day my ...

Clients do not see growth potential in Western Europe, admits Sorrell

understanding of pay TV we think the News Corp and Sky deal will happen, and get past the regulators ...

Comcast appoints new EMEA ad sales director

Channel, Sky News and Fox. Before that, he served as account manager for Fortune magazine ...

NRS March 2010: Grazia and New among few magazines to increase readership

,000 to 571,000. In the general monthly category, Sky Magazine was once again the clear market leader in readership. The free monthly magazine, which is delivered to all Sky subscribers, had a readership during ...

30 jobs go as Sky Media integrates VBS sales force

team following the merger of its ad sales arm, Sky Media, and Viacom Brand Solutions' sales teams....The jobs losses come as Sky integrates VBS's 80-strong ad sales team with its own operation, Sky ... . In November, Sky Media landed the contract to handle the sales for the MTV Network of channels from 1 ... , valued in the region of 375m, came as a shock to the industry and resulted in Sky Media's managing ...

Sky Media continues to expand its music portfolio

Sky Media, the advertising sales arm of BSkyB, has extended its third party media remit to include...A new three year agreement will result in Sky Media managing advertising sales in the UK ... . The new contract extends Sky Media s music portfolio which received a major boost at the end of last year when it was awarded the ad sales business for MTV Networks MTV, VH1 and VIVA. Sky Media s current ...

Freeview claims top spot in 10 million homes

for their main TV set compared to 12% for Sky and 8% for Virgin, the statement said. In total, more than 18 ...

Telegraph to launch first international TV ad campaign

Normal 0 0 1 237 1354 Haymarket Publishing 11 2 1662 11.516 0 0 0 The 30-second ad has been made in-house and will air from 23 November on Sky News. It will attempt to showcase the breadth of content The Telegraph provides to an international audience ...

And the winner is ... cinema

because we have a cover price, the cinema ticket price, DVD rental releases and Sky paid-for movies, so ... included Mitsubishi, VW, Sky and the COI, and the package tends to be the most popular way we get ...

Ford is back in the driving seat

Ford has enjoyed some of the highest awareness of all the automotive brands, thanks largely to heavy endorsement through its sponsorship deals with Sky Sports News and Champions League football. However, despite this high level of awareness, BrandIndex scores for Ford have been in decline in recent ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.