Media: Sixties radio launch an absolute success
01 Jun 2012 | by John Owens
as online coverage on Sky New and BBC News. Results Harris Research showed that prompted awareness ...
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
of RockCorps, the youth volunteering initiative. Case study: BP's Tate sponsorship Sky: the case ... include Sky, which in 2005 began to view connecting sponsorship with its Sky Arts channel ... there is an immediate ROI, because it is about raising brand awareness of Sky Arts and favourability toward Sky,' says ...
Healthcare: On the agenda - NHS failing on diabetes care
01 Jun 2012
and The Sun, as well as on Sky and the Today programme. 3.1m - Number of adults with diabetes in England ...
LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service.
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
A glance up at HSBC's sky-scraping headquarters at Canary Wharf in London, with its upper floors clouded in a swirl of early-morning fog and drizzle, is reminder enough of the scale of this banking titan ... on the social network, while reassuring jumpy colleagues that isolated criticism 'doesn't mean the sky ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
various consultancy stints slotted in around ski-trips, sky-dives and quality time with the family ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
American cousins. The likes of Sky and Virgin are in control of their own destiny, and Channel 4, Channel 5 ...
Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs
30 May 2012 | by Daniel Farey-Jones
and communications at Sky Media. "It told a fantastic story, pulled together with a load of great results," he said ... , standing out for pushing product placement to its fullest for Xbox Kinect in Sky1 programme A League ...
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy, Zeebox co-founder Ernesto Schmitt, Google s Tom Moore and Sky s Gareth Capon. While it s clear that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ...
Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
of brand strategy and communication, Sky Media, and Kelly Williams, group commercial sales director, ITV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
