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Daily deal site DiscountVouchers.co.uk hires Rooster PR

up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

and evaluate its creative more frequently. Broadcaster Sky, meanwhile, is looking to invest more in RTB (see ... 's happening fast. BRAND VERDICT - Joel Christie is marketing controller at Sky Online. RTB accounts ...

Thomas Delabriere resurfaces at Mars Chocolate

UK, where he worked on the launch of the premium crisps brand Red Sky. Delabriere joined PepsiCo from ...

Broadcast yourself: Should brands become media owners?

with experienced broadcasters and their high production values. The loyal followers of BBC Radio 4 or Sky News ... . The car brand appeared ahead of its time when it launched a branded channel on Sky in 2005, which offered ...

Social Brands: How to be social

! @DaveRReed #SBevent 12pm nickykc - Sky's new social media restrictions for journalists are unmanageable ...

Hornby brings out first TV ad in three years

director on the ad. Kicking off with a burst of activity on Sky Sports 1, 2 and 3, and ESPN, the ad ...

Private View: Kate Stanners and Phil Rumbol

Featuring work from Waitrose, FreeSat, The Range, Anti-Slavery International, Sky Movies...it apart from its competition. Sky Movies has done a nice Christmas special this year, celebrating ... -score track ... all wrapped up with Believe in Better. Which I have always loved. Sky feels like a proper ... just get you to look up from your eggnog. Freesat has none of the filmic craft of Sky. Probably ...

Sky marketer scoops top prize at Brand Event Awards

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.

Launching a brand's first ever TV campaign? Here's a five-point plan

,' says Locke. 'Game of Thrones gets 300,000 watching the first run (on Sky Atlantic), but 2m by the end of the week. With iPads selling strongly and Sky Go set to make mobile TV a reality, the key is to think ...

Freeview's £60m gambit

. It is used in 10.2m homes, followed by Sky in 9.3m, Virgin Media in 3.4m and FreeSat in 2.1m. Tess Alps ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.