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Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

.27 68.23 5 7 Sky TV WCRS+Co, Sky Creative Brothers Sisters/ Mediacom ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

. Sky The satellite TV, broadband and telephony operator was boosted when it secured the rights to show a half-share of Formula One motor racing. Its launch of the Sky Atlantic channel ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

03 Nov 2011 | by John Reynolds

has also moved into, first with Sensations, then Red Sky. Tyrrells' USP has been to stick two ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ... title sponsorship of domestic Test match cricket, a deal due for renewal soon, and its tie-up with Sky ...

Biggest Brands: Top 100 advertisers 2011

15 Mar 2011 | by Adam Woods

the reduction in spend might just have been a good thing. Phil Hall Head of TV, MediaCom: BT joins Sky ...

Editor's Comment: Sky's the limit

06 Dec 2010 | by Gareth Jones

. Then, at last, the bloke from Sky turns up to fix your satellite dish. Wouldn't it be nice if, while he...To some extent, this may soon be possible, thanks to a new initiative from Sky to provide up to 10 ... credentials, Sky has already moved beyond its core pay-TV business to offer bundled broadband and telephony ... technicians. Crucially, Sky has also been trialling its energy service on its 16,500-strong UK workforce since ...

Domino's loses out to goal snacking in BR app chart

01 Sep 2010 | by Staff

Having debuted at number 15 last week, ESPN Goals has climbed 11 places to fourth. Domino's debuted in seventh place with its new pizza-ordering tool last week, but has dropped out and is replaced by H M's equally new app. The number one spot is still occupied by Sky Sports News but BBC News ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

, according to Sky. Perhaps more importantly, media consumption is no longer a zero-sum situation. A few ... in the hopes of reversing the shift of adspend back to TV. In the UK, Sky and Canvas are building momentum ... content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

people get behind something and passionately believe in it, the sky is the limit. So, if we've learnt ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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