Media: Sixties radio launch an absolute success
01 Jun 2012 | by John Owens
as online coverage on Sky New and BBC News. Results Harris Research showed that prompted awareness ...
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
of RockCorps, the youth volunteering initiative. Case study: BP's Tate sponsorship Sky: the case ... include Sky, which in 2005 began to view connecting sponsorship with its Sky Arts channel ... there is an immediate ROI, because it is about raising brand awareness of Sky Arts and favourability toward Sky,' says ...
LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service.
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
various consultancy stints slotted in around ski-trips, sky-dives and quality time with the family ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
American cousins. The likes of Sky and Virgin are in control of their own destiny, and Channel 4, Channel 5 ...
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy, Zeebox co-founder Ernesto Schmitt, Google s Tom Moore and Sky s Gareth Capon. While it s clear that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ...
Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
of brand strategy and communication, Sky Media, and Kelly Williams, group commercial sales director, ITV ...
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
Sky and Virgin Media. To date, 3D lacks the wide consumer appeal of other technologies, with 3 ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
pricing co-exists with better customer satisfaction than rivals such Sky and Talk Talk.
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
