Movers: Appointment at Skype
16 Sep 2005
Skype has appointed Saul Klein as its vice-president of marketing. Based in London, Klein
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Skype 'Outside' by POKE
03 Mar 2010
Following Skype's Nomads campaign in 2009, POKE and Pulse Films have partnered to develop Skype...-fareast-language:#0400; mso-bidi-language:#0400;} Skype Outside is a live web experience where users can use Skype to send a personal message to one of five artists located in Australia, Tokyo, Turkey, Barcelona and Minneapolis. The artists pick up the message on Skype Mobile and then interpret the message ...
MySpace forms partnership with Skype
17 Oct 2007 | by Nikki Sandison
LONDON - Social network MySpace and internet phone service Skype have signed a deal which...MySpace members will be able to make calls using Skype s web-based voice-calling service and the calls will be placed through MySpace s existing instant messaging technology. Members of Skype ... Skype has 220m registered users. Both companies are striving to expand membership amid growing ...
Skype ad banned by regulator
19 Aug 2009 | by Hadassah Nymark
LONDON - A TV ad for Skype has been banned by the Advertising Standards Authority for exaggerating...quality that could be achieved using Skype. Skype Technologies defended the spot, saying it advertised the Skype video call software rather than the hardware via which it was delivered. Factors including the speed and quality of a user s broadband connection would make a difference to the quality of a Skype ...
Sky challenges Skype over logo
10 Aug 2010 | by Jennifer Whitehead
BSkyB is challenging internet telephone service Skype over attempts to register its bubble logo...The broadcaster has opposed Skype's trademark applications in the European Union, Norway, India and Brazil. The objections emerged in regulatory documents filed by Skype as it prepares for an IPO ... argue that its trademark covers telecoms. In the filing, Skype says the European Union has already found ...
Skype seeks UK marketing boss
06 May 2004
Skype, an online phone call company taking on BT's landline business, is hunting a head...Skype, which promotes itself as a global person-to-person telephone company, uses a piece of free ... . The company has employed headhunters to find a marketer to develop its strategy. To date, Skype has relied ... the Skype software, according to the firm. ...
Skype sponsors CNN news show
08 Sep 2009 | by Ben Bold
LONDON - Skype is sponsoring CNN's primetime news programme Connect the World, giving it exclusive...The partnership aims to exploit links between Skype's online telephony services and CNN's international news operation, which reaches markets including the UK, EMEA, Asia-Pacific and Latin America ... - interaction. The agreement gives Skype cross-platform exposure, making it the programme's sole microsite (www ...
Skype parts company with TBWA\London
27 Nov 2009 | by Matt Williams
LONDON - Skype has confirmed that it has parted company with TBWA\London, just over a month after...Earlier this month, it emerged that TBWA's relationship with Skype was under pressure because the network's New York shop, TBWA\Chiat\Day, already works on the advertising for Vonage, a rival internet ... to drive the Skype brand forward." Vonage is understood to have taken issue with the Skype appointment ...
Hotline: ASA bans Skype ad
21 Aug 2009
An ad for Skype by Albion has been banned by the Advertising Standards Authority
Skype appoints agencies for global drive
07 Oct 2009 | by Daniel Farey-Jones
LONDON - Internet voice and video calls company Skype has hired branding agency Wolff Olins...of Skype's consumer business said: "These are exciting times for Skype and it's essential we communicate the Skype experience effectively on a global scale." Albion, the incumbent on Skype's UK account, will work with Skype until the end of the year. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
