Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
Müller calls review as Shepherd-Smith quits
03 Dec 2009 | by Noel Bussey
was fired by Skype....Matt Shepherd-Smith, the TBWA chief executive who was instrumental in winning the Skype account ... -Matthews. Shepherd-Smith is thought to have been offered the chance to set up a conflict shop with Skype as its ... departure. When Skype was told by Perry Valkenburg, TBWA s president of Europe, that Shepherd-Smith had ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
Tate, founder of Poke, which has worked on recent campaigns for Orange, Skype and Oasis ...
And in the real world... BSkyB, Burberry, Lloyds Banking Group and more.
15 Oct 2009 | by Matt Williams
of Joost, the online video service founded by the people behind Skype, has been put into liquidation after ...
Recession forces brands to reconsider live events and experiential marketing
02 Jun 2009 | by Nicola Clark
. Technological advancements in communication, such as Skype, have made videoconferencing both less expensive ...
News Analysis: Boom or bust? 2008 under the spotlight
09 Jan 2008
the web is expected to take off, following the launch of the UK's first Skype phone from 3. TRADE ...
Boom or bust? The challenges key marketing sectors face in 2008
08 Jan 2008 | by Staff
to take off, following the launch of the UK s first Skype phone from 3. Finance The financial world ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
and Tesco, managed a positive gap despite a strong image score. Others, such as ING Direct, Skype ... brands are at an advantage, helping to explain the strong performance of companies such as Skype and Pret ... Seasons 5.03 6.78 1.75 n/a 4 Opodo 5.10 6.78 1.68 0.22 5 Skype 5.84 7.39 1 ...
How to get ahead in marketing Part IV: Time for a story
11 Sep 2007 | by Jonathan Turner, Linsay Leslie-Miller
, chocolate, homeopathic remedies or new media themselves - for example conversation platforms such as Skype ... self-conscious imitators, such as Starbucks, Timberland and Skype, followed and were no less successful ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
