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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

-brand campaigns since, the most recent examples being for Skype and Internet Explorer, Snare says the umbrella ... . These include Skype, the internet telephony and video-calling service, for $8.5bn its biggest acquisition to date. Snare says Skype has 'a lot to offer' Microsoft. Other major deals include a strategic ...

Taxi app Hailo calls in Surname & Surname for consumer drive

, and founded Skype. The service allows people to hail a cab on their smartphone and is one of the world ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

interviews. They mostly turned me down. But that wasn't an obstacle: if you're on LinkedIn and have Skype ...

Unilever tops 2012 Marketing Society Awards nominations

Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

The rise of ad sales spells new era at Microsoft

. It comprises MSN, Windows Live, Xbox, Bing search, Windows Phone and Skype. It's quite specialist and one that ...

Google ranked top brand and Dove enters top 20

sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...

Microsoft's $7.8bn Skype deal cleared by EC

video-calling service Skype....executive Steve Ballmer said: "Skype is a phenomenal service that is loved by millions of people around ... connected to family, friends, clients and colleagues anywhere in the world." The following month Skype ...

Location, location, location

Week and the PSP Southampton Boat Show. Add to that the power of Twitter, Facebook and Skype and London ...

Microsoft reboots its marketing approach

recently acquired internet telephony company Skype, for $8.5bn, and is expected to strengthen its position ...

Facebook and Skype sign video-chat deal

Facebook's founder Mark Zuckerberg has struck a deal with internet telephony provider Skype...The partnership will create a Skype widget within Facebook, allowing two people to talk face-to-face. The widget does not require Facebook users to download a specific service from Skype before video calling ... apps like video chat can just flow across that. "It's not the case like with traditional Skype ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.