Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
Microsoft's $7.8bn Skype deal cleared by EC
10 Oct 2011 | by Daniel Farey-Jones
video-calling service Skype....executive Steve Ballmer said: "Skype is a phenomenal service that is loved by millions of people around ... connected to family, friends, clients and colleagues anywhere in the world." The following month Skype ...
Facebook and Skype sign video-chat deal
07 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
Facebook's founder Mark Zuckerberg has struck a deal with internet telephony provider Skype...The partnership will create a Skype widget within Facebook, allowing two people to talk face-to-face. The widget does not require Facebook users to download a specific service from Skype before video calling ... apps like video chat can just flow across that. "It's not the case like with traditional Skype ...
Trading places: this week's people moves
24 Jun 2011 | by Ben Bold
Grey London rejigs its management, Tim Lindsay joins D&AD and Skype unceremoniously axes a swathe...Libertine. ( Campaign ) Marketing Skype , the internet telephony provider, has ...
Skype axes marketing chief before Microsoft takeover
21 Jun 2011 | by Ben Bold
Skype, the internet telephony provider, has unceremoniously booted out chief marketing officer Doug...The news was reported yesterday by Bloomberg , in a follow-up of a report on blog Skype Journal , and quickly led to speculation that Skype wanted to eject its executives before their stock options grew ... and general manager for Skype Business; Christopher Dean, head of consumer market business development; Russ ...
Sector Insight: Fixed-line telecoms
20 May 2011 | by Jane Bainbridge
internet protocol (VoIP) services such as Skype. While the free calls are an obvious draw, research shows ... more widespread, though, with Skype making its service available on some 4G smartphones ...
Microsoft's Skype deal could be a game-changer for mobile, say agencies
18 May 2011 | by Ed Owen
Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...Skype, the internet-based video phone, teleconferencing and messaging service, fetched more than ... -calling at the heart of its network. Operating since 2003, Skype has 170 million active users, and is one ... Friis, using a team of Estonian programmers. EBay bought Skype for $2.6bn in 2005, but then sold ...
Microsoft confirms $8.5bn Skype acquisition
10 May 2011 | by Ed Owen
Skype will help Microsoft to create the "future of real-time communications", Microsoft's chief...users, and generating significant new business and revenue opportunities." Ballmer said: "Skype is a ... and colleagues anywhere in the world." Fortune estimated that ad revenues for Skype could top $200m a year , but opportunities for brands now change as Skype becomes part of Microsoft's communications network ...
Profile: Doug Bewsher, chief marketing officer at Skype
13 Apr 2011 | by Sarah Shearman
Doug Bewsher, chief marketing officer at Skype, wants the telecoms brand to be a valued part...For a communications company, Skype's offices in London's Soho are eerily quiet. That could have ... explains. It all fits nicely into Skype's brand proposition of 'being able to do things together when apart ... Francisco, Bewsher was offered the Skype job eight months ago, while working in Singapore for mobile social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
