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Mars named Cannes Advertiser of the Year

03 May 2012 | by Daniel Farey-Jones

for its Snickers "hoedown" ad. Its total haul of 77 Lions includes 11 Golds. Paul Michaels, president ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous Grouse (The Edrington Group ...

Damn good advice

12 Apr 2012

, ad agency experts snickered, and cable operators scoffed. But with one pleading phone call to London ...

School Reports: Kitcatt Nohr Digitas

02 Apr 2012 | by Staff

International Awards and one International Echo Award, while Snickers' 2010 "world's longest football match ...

My Media World: Felix Velarde

07 Mar 2012 | by Staff

idea to generate data; Snickers MegaBite, which was the first really successful branded online ...

Ad watchdog clears Snickers' celeb Twitter campaign

07 Mar 2012 | by John Reynolds

The advertising watchdog has cleared Snickers’ controversial Twitter campaign after ruling...model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars ... of it as they related to Snickers' "You're not you when you re hungry " strapline. The tweets were ... ) January 22, 2012 Price then tweeted the Snickers strapline, "You're not you when you're hungry ...

Mars UK to enforce 'calorie cap' across chocolate lines

14 Feb 2012 | by Gemma Charles

While several of its bars already fall within this range, the Mars and Snickers bars, at 260 and 296 calories respectively, will be affected by the initiative. Two-finger bars such as Bounty and Twix are likely to be defined as a double serving to meet the commitment. A spokesman for Mars said ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

09 Feb 2012 | by Simon S Kershaw

until now and the current campaign for Snickers. So, if you re not rushing out to eat, have a look ... Collins in full flow. But then one of the lads gets a word in edgeways and hands Collins a Snickers bar ... might be called a "traditional energy bar" with an active lifestyle applies in the case of Snickers ...

Things we like

09 Feb 2012 | by Staff

but we're out of love with Channel 4's Big Fat Gypsy Weddings. Twitter's inaugural brand pages We've taken a peek at the new brand pages on Twitter, so far hosting around 20 advertisers including Asda, Sky and Snickers, and we are impressed. The pages look sleek and inviting and somewhere you would ...

Private View: Jonathan Burley and Baillie Walsh

27 Jan 2012

Featuring work from BBC Radio 1, Cockburn's, Paddy Power, Coral, Moneysupermarket.com and Snickers...the script and idea for this new Snickers ad, in which blokey types (literally) turn into divas when hungry ... deeply. Abbott Mead Vickers BBDO's new campaign for Snickers is based around the idea that when you ...

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