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Mars has consolidated its global advertising account for its Snickers, Mars, Galaxy, Pedigree...The business will be split between AMV BBDO and BBDO New York, with the bulk of the business going into AMV BBDO. AMV BBDO, the incumbent on the Mars and Snickers brands in the UK, is expected to take global creative and strategic lead on Mars and Snickers, pick up the UK and global advertising account ...
While several of its bars already fall within this range, the Mars and Snickers bars, at 260 and 296 calories respectively, will be affected by the initiative. Two-finger bars such as Bounty and Twix are likely to be defined as a double serving to meet the commitment. A spokesman for Mars said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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