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Yes, yet another World Cup sponsor, and yet another FMCG brand aligning itself with the beautiful game. I have to admit, as a soccer fan, it is irritating that nearly every TV ad now seems to have a football dimension.
Snickers UK, one of the official sponsors of the World Cup, has launched its Internet site this week at www.snickers.co.uk. The site offers the chance to win World Cup tickets and to take part in an online sports game.
Mr T is making a return to TV screens in a third outing for Snickers, but this time he's headed to the UK.
Once again, UK agencies barely made an appearance among the Radio Lions winners.
The advertising watchdog has cleared Snickers’ controversial Twitter campaign after ruling that tweets from Katie Price and Rio Ferdinand were identifiable to the public as advertising.
The Advertising Standards Authority (ASA) has launched an investigation into Snickers' innovative Twitter campaign following confusion surrounding the commercial nature of the activity.
Snickers, the chocolate bar from Mars, has hired reality TV star Katie Price, formerly known as Jordan, to promote the brand through Twitter in an advertising stunt that made her followers momentarily think her account had been hacked.
Mr. T is giving more young men a dressing-down through a new viral campaign created by Abbott Mead Vickers BBDO.
Mars has decreased the size of its Mars and Snickers chocolate bars without changing their price. The bars have been reduced in weight by 7.2%, from 62.5g to 58g. However, a single Mars bar will continue to cost 37p, with an individual Snickers at 41p.
Mars has withdrawn a Snickers TV ad in the UK after complaints that it was offensive to gay people. The ad formed part of an ongoing campaign featuring The A-Team character Mr T, and urged a speedwalker to 'run like a real man.'
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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