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CREATIVE STRATEGY: Snickers scores with a sweet insight

until now and the current campaign for Snickers. So, if you re not rushing out to eat, have a look ... Collins in full flow. But then one of the lads gets a word in edgeways and hands Collins a Snickers bar ... might be called a "traditional energy bar" with an active lifestyle applies in the case of Snickers ...

Masterfoods appoints O2 for CRM text campaign

across its most famous chocolate brands such as Snickers and Mars....The drive rolls out in April for eight months and also runs across Twix, Bounty and Snickers Cruncher. O2 Mobile Interactive Services will design and manage the SMS side of the promotion, as well ... , Twix, Snickers and Bounty bar wrappers, and invite consumers to collect vouchers in order to earn ...

Mars UK says sorry to vegetarians in animal product climbdown

-products as ingredients in its Mars and Snickers bars, but has stopped short of making other items in its confectionery...products to Mars and Snickers, and that consumers should be able to choose freely from its product range ... brands such as Mars and Snickers bars, Galaxy and Maltesers will be suitable for vegetarians in the near ... non-vegetarian whey to Mars and Snickers bars at the beginning of the month, provoking major criticism ...

Hoff joins Sapient as creative director

, Snickers and Sainsbury's. He was part of the team behind the Guinness Tipping campaign and was also behind ...

Masterfoods name axed by Mars parent

confectionery brands including Mars and Snickers, as well as Uncle Ben s sauces and rice, and petfood brands ...

Masterfoods puts $300m US media task up for review

The review is beginning immediately and effects all its business, including snacks, food and pet care. A spokeswoman said the review was aimed at "increasing the effectiveness" of the company's media spend. Masterfoods brands include Mars, Snickers, M Grey Global-owned MediaCom; Publicis group ...

Masterfoods to stop advertising confectionery to under-12s

The move by the makers of Mars and Snickers chocolate bars marks the first time a major food company has set such a low global age limit for the advertising of such products. The self-imposed ban comes as pressure builds about the links between advertising and childhood obesity. In the UK last year ...

JCDecaux wins Masterfoods pan-European outdoor task

The deal spans advertising across the FMCG giant's major international brands including chocolate bars such as Mars, Twix and Snickers, and pet food brands Sheba and Whiskas. Masterfoods media manger Angus McIntosh said: "Outdoor is increasingly important in our communication plans and JCDecaux ...

Sponsorship agency partnership appoints Leung as MD

Beijing 2008 Olympic sponsors including Volkswagen, Lenovo, Samsung, Adidas, Snickers, and BHP Billiton ...

Super Bowl attracts record US TV audience

's game, a BBDO-created Snickers spot topped a USA Today poll of America's favourite commercials . Other ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.