23 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
Snickers, the chocolate bar from Mars, has hired reality TV star Katie Price, formerly known...the Snickers strapline, "You're not you when you're hungry @snickersUK #hungry #spon" and a picture of her holding a Snickers bar.
Boxer Amir Khan (@AmirKingKhan) and cricketer Sir Ian Botham (@BeefyBotham ...
learning to play the Cello.
Both tweeters then revealed their part in the Snickers activity by posting a ...
07 Mar 2012
| by John Reynolds
The advertising watchdog has cleared Snickers’ controversial Twitter campaign after ruling...model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars ...
of it as they related to Snickers' "You're not you when you re hungry " strapline.
The tweets were ...
) January 22, 2012
Price then tweeted the Snickers strapline, "You're not you when you're hungry ...
09 Jan 2012
| by John Reynolds
-owned Snickers chocolate bar, replacing fellow 1980s icon Mr T....in the new Snickers ad, but would not give further details.
Snickers has previously used Mr T to front ...
10 Feb 2010
| by John Reynolds
LONDON - Mars-owned Snickers has struck a commercial tie-up with the Daily Mirror, which involves...The 'More Nuts' challenges have been designed specifically to appeal to the brand's 18 to 24-year-old demographic. The deal cements the Snickers' TV campaign that featured popular TV character Mr T from 'The A Team' The challenges, which will be faced by four fans of the chocolate bar, include kicking ...
03 Jun 2009
| by Becky Wilkerson
LONDON - Mars and Snickers have become the latest brands to shrink the size of their products...to 58g, while their prices remain at 37p for a Mars and 41p for a Snickers. The brands follow other ...
24 Feb 2009
| by Gemma Charles
LONDON - Eighties cult hero Mr T arrived in the UK on a British Airways plane for a Snickers...by the cabin crew.' He is in the UK for the Snickers Get Some Nuts tour and has starred in ads for the Mars-owned brand. Snickers sales grew 10% to 62.3m in the year to October 2008, according to Nielsen. ...
27 Apr 2011
| by John Reynolds
Magee will become vice-president marketing at Mars Chocolate UK, switching from his current role as global brand director for Mars in Australia.
He replaces Angela Willmott, who is moving internally to the role of Snickers global brand director.
He will now have responsibility for Mars' UK chocolate ...
23 Sep 2009
| by Alex Brownsell
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From 2010, BBDO will assume the global account for Mars, Snickers and will continue to work on the M M ...
to work on the Mars and Snickers accounts. ...
14 Feb 2012
| by Gemma Charles
While several of its bars already fall within this range, the Mars and Snickers bars, at 260 and 296 calories respectively, will be affected by the initiative.
Two-finger bars such as Bounty and Twix are likely to be defined as a double serving to meet the commitment.
A spokesman for Mars said ...