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MEDIA: Mobile phone operators look beyond the rebrand - The last month has seen two of the UK's leading mobile phone networks rebrand in a bid to revamp their image. Andy Allen weighs up their success
17 May 2002 | by ANDY ALLEN
What strikes analysts about both launches was their similarity. T-Mobile CEO Harris Jones could have been speaking for either company when he made his most quoted remark: 'This is not a rebadge, a Marathon/Snickers.' Both networks also spent heavily on their launches, despite the downturn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
