Corporate Rebrands: Surviving change
11 Feb 2005
and saving money - such as Marathon turning into Snickers or Opal Fruits into Starburst - Switch has a sound ...
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Ketchum hired to score for World Cup sponsors
03 Oct 1997
, Budweiser, Canon, Coca-Cola, Fujifilm, Gillette, JVC, MasterCard, McDonald s, Opel, Philips and Snickers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
