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Key Euro 96 sponsors turn down deals for 2000 event

Four sponsors of Euro 96 - Mars Confectionery (Snickers), Canon, General Motors and Umbro - have...Four sponsors of Euro 96 - Mars Confectionery (Snickers), Canon, General Motors and Umbro - have decided not to back the Euro 2000 football championship in the Netherlands and Belgium. However, the organisers of Euro 2000 have found seven sponsors which will contribute pounds 35m between them ...

The Week: City News - Mars to acquire Wrigley

Mars will receive funding from Goldman Sachs and Berkshire Hathaway, which also owns Snickers and M&Ms, to buy Wm Wrigley. Mars will transfer its global non-chocolate brands, such as Skittles and Starburst, to Wrigley. ...

Morrison steers Mars NPD drive

manager on Mars, Snickers, Milky Way and Bounty in this country, reporting to UK marketing director ...

THIS WEEK: Lloyds brings in former BA boss as brand head

on the P s track record includes the rebranding of Marathon to Snickers and the launch of Reebok s global ...

THIS WEEK: Lloyds TSB role taken by Ennals

Masius Benton Marathon to Snickers, and Reebok s global umbrella strategy. A spokeswoman ...

Ketchum hired to score for World Cup sponsors

, Budweiser, Canon, Coca-Cola, Fujifilm, Gillette, JVC, MasterCard, McDonald s, Opel, Philips and Snickers ...

The Work: Private view

bottle of Merlot, they seem even less appealing. Don't tell social services. Snickers (6). Mr T. Utter ... and as funny as couscous. It's spot on for the target audience. Snickers (6). I love The A-Team. I grew up ... in the "Get some nuts" campaign really works for me. Mr T fires Snickers bars from a huge launcher at a mincy ...

Briefs

mobile networks. Mars Confectionery is to advertise its Snickers brand on 2.1 million beer mats ... will include coverage of the debates in the paper, as well as a weekly award for Snickers Football Nut ...

The Week in marketing: 7 October 2008

But will he fly BA? Mr T has been persuaded to 'get on a plane' to tour the UK next year so that he can promote Snickers as part of its ongoing 'Get some nuts' campaign. In common with BA Baracus ... for Snickers that featured Mr T urging a speed walker to 'run like a real man' drew accusations of homophobia ...

The Work: New campaigns - UK

SNICKERS - GET SOME NUTS CREDITS Project: Get some nuts Client: Rankin Carroll, European marketing director, Snickers Brief: Bring back Mr T for a second instalment Creative agency: Abbott Mead ... of Snickers at him from the home-made weapon. He certainly has no pity for the fool. The campaign ...

 

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