21 May 1998
| by RUTH NICHOLAS
Snickers UK, one of the official sponsors of the World Cup, has
launched its Internet site...Snickers UK, one of the official sponsors of the World Cup, has
launched its Internet site this week at www.snickers.co.uk. The site
offers the chance to win World Cup tickets and to take part in an online
sports game.
...
28 May 1998
| by ALAN MCCULLOCH, Commercial Director, Sa
to have a
football dimension.
The Snickers sites for the UK, France and Germany all back ...
manager, I was beaten 1-0 by Scotland.
There is little synergy between the Snickers TV ads and what ...
for a while? Grab a Snickers . If the
brand message is about hunger satisfaction, I was left wondering ...
22 Jun 2007
Leo Burnett with Procter & Gamble's Fairy "script" and
Radioville with "switch" for the Lexus Hybrid alone flew the flag,
grabbing a bronze Lion apiece. A two-minute Snickers ad, "hoedown", from Clemenger BBDO, Melbourne,
snatched the Grand Prix after four rounds of voting lifted it above an
ad ...
22 Apr 1999
| by IAN DARBY
Snickers is launching its first UK response campaign with a
promotion aimed at pub-going football...Snickers is launching its first UK response campaign with a
promotion aimed at pub ...
numbers. Activity will run
until the end of May.
Snickers is aiming to involve football fans ...
that it was not using the campaign to build a
database of Snickers eaters: We re not collecting data in enough ...
26 Jan 2012
| by Arif Durrani
The Advertising Standards Authority (ASA) has launched an investigation into Snickers' innovative...Ferdinand, which formed part of promotional activity for Snickers owner Mars this week. A spokesperson ...
then tweeted the Snickers strapline, "You're not you when you're hungry @snickersUK #hungry #spon" and a picture of her holding a Snickers bar.
You re not you when you re hungry @ snickersUk #hungry ...
09 Jan 2012
| by John Reynolds
-owned Snickers chocolate bar, replacing fellow 1980s icon Mr T....in the new Snickers ad, but would not give further details.
Snickers has previously used Mr T to front ...
15 May 1998
| by ELEANOR TRICKETT
s less chiselled players in a new press
ad for Snickers....of soccer s less chiselled players in a new press
ad for Snickers.
The ad, by Abbott Mead Vickers ...
: Not going anywhere for a while?
Grab a Snickers. It ends with a line that encapsulates the campaign ...
begun by the television work that positioned
Snickers as the ideal snack food when a meal is out ...
19 Apr 1996
| by MAIRI CLARK
Mairi Clark finds out what Mars has done to create a football-themed
Snickers site with user...Mairi Clark finds out what Mars has done to create a football-themed
Snickers site with user involvement
The Snickers site, MegaBite (www.snickers.com), is Mars s first serious
attempt to get known on the Internet. Apart from the Snickers site, its
only other UK presence is for Pedigree ...
08 Jun 2000
| by CORDELIA BRABBS
Mars-owned confectionery brand Snickers next week kicks off a new
pounds 1.3m TV push based around...Mars-owned confectionery brand Snickers next week kicks off a new
pounds 1.3m TV push based around Euro 2000. The new creative features a
reds fan arriving late to the start of the big match ...
the fan is left tied up in
the yellow supporters flag with only a Snickers bar for comfort. The
30 ...
29 Jan 1998
| by ANNE-MARIE CRAWFORD
Snickers, one of the official World Cup football sponsors, has
struck a unique sponsorship deal...Snickers, one of the official World Cup football sponsors, has
struck a unique sponsorship deal with four major commercial radio
networks to sponsor all news bulletins and live game broadcasts ...
investment for the Snickers brand.
...