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Masterfoods appoints O2 for CRM text campaign

across its most famous chocolate brands such as Snickers and Mars....The drive rolls out in April for eight months and also runs across Twix, Bounty and Snickers Cruncher. O2 Mobile Interactive Services will design and manage the SMS side of the promotion, as well ... , Twix, Snickers and Bounty bar wrappers, and invite consumers to collect vouchers in order to earn ...

SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for new media sponsored by Soft Options (UK)

WINNER Client: Mars Confectionery Consultancy: Hyperinteractive Project: Snickers ... thinking big, and the Snickers MegaBite Web site was constructed with the specific aim of being one ... ,400 in the first week, to 980,000 in week 11. Snickers is now Europe s biggest confectionery brand ...

MARKETING MIX: That was the week that was

: As deregulation fever grows, Mars kills off its third biggest brand name, Marathon, in favour of the Snickers ...

Eidos snaps up Michael Owen in video game deal

with sportswear company Umbro. He also appears in the Snickers ad with the rest of the World Cup squad and has ...

RADIOWATCH: The monthly analysis of radio recall in association with emap

Abbott Mead Vickers /New PHD 16 17= (-) Snickers Abbott Mead Vickers /New PHD ...

Unilever tops 2012 Marketing Society Awards nominations

Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous Grouse (The Edrington Group ...

Euro 96 What’s in it for you?

-Tetley, Coca-Cola, Fuji, JVC, Mastercard, McDonald s, Philips, Snickers, Umbro, Vauxhall/Opel What ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.