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MEDIA: BRIEFS

Sarah Baxter, the Observer s assistant editor with particular responsibility for politics/social ...

Platform: Tempering ad pizazz with PR discernment - Issues-led advertising co-ordinated with sensitive PR can add emotional appeal to a brand, says Chris Genasi

The recent withdrawal of one of Kellogg s advertisements and the subsequent media allegations...The recent withdrawal of one of Kellogg s advertisements and the subsequent media allegations ... the wider social and political environment can be for brand advertising campaigns. All too often ... - in their enthusiasm - not consider the social issues that could lead to embarrassment for the brand and the company ...

MEDIA: BRIEFS

. United backing for Rapture United News and Media is investing pounds 2.5 million in Rapture ... the recent merger of United News and Media and MAI. Rapture will be based at MAI-owned Anglia Television ... supplement which will appear each Monday. It will be edited by sports editor David Emery. Media goes ...

MEDIA: BRIEFS

Commonwealth games to be held in Kuala Lumpur, Malaysia. Media companies in danger The danger of companies in the media sector failing during the next 12 months is higher than at the end of the last ...

MEDIA: BRIEFS

. Dunblane restraint urged The Press Complaints Commission is urging media organisations to reduce ... , the media entertainment and information group, increased pre- tax profits for 1995 by 23 per cent ...

MEDIA: BRIEFS

Standard issues hot tickets

Media: In Brief - Dignam to edit Media Week

The new editor of Media Week, which has recently been taken over by Quantum Publishing...The new editor of Media Week, which has recently been taken over by Quantum Publishing, is to be Conor Dignam. He is currently deputy editor of Marketing. ...

MEDIA: Advertorials in campaign row,

Campaigners behind a bid to stamp out the practice of paid-for editorial coverage have vowed to step up their efforts, despite a legal wrangle with a magazine which says that it has been unfairly accused of the practice.

MEDIA: Readers accept advertorials

Magazine readers are becoming more relaxed about having advertorials as a form of advertising in the titles they read, according to the latest qualitative research from BBC Magazines.

MEDIA: MEDIA BRIEFS - Emap launches TV production site

Emap has launched Produxion.com, a digital media portal site for the TV industry. The site aims...Emap has launched Produxion.com, a digital media portal site for the TV industry. The site aims to provide an on-line guide for television producers and commissioners, alerting independent production companies to opportunities as well as advertising production and post production services. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.