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AMREF 'status of Africa' by BBH

AMREF, the Africa health development charity, has launched a social media campaign around Mother

My YouTube ad of the week: Amy Kean, Havas Media

Amy Kean, director of social media, Havas Media Why I like this For some reason, a cinema audience will laugh at the most mundane of ads. I've never quite got my head around it I'm pretty sure ... . And in the social age, everyone should be aiming for this kind of deep consumer understanding. ...

British Heart Foundation 'the hope tank' by Glue Isobar

The campaign centres around the zebrafish, which can repair its own heart. The virtual aquarium takes over the charity s homepage and social media channels. It was created by James Leigh and Darren Giles, and art directed by Ian Byrne at Glue Isobar and Jakob Nylund at North Kingdom. ...

Time To Change 'it's time to rethink' by Dare

-production by Wave. The four week campaign breaks on 21 March and will include print, outdoor, ambient and social media, including YouTube. On the print and outdoor executions the copywriter was Matt Lever, the art ...

UKTV Watch 'Primeval series 5' by Red Bee Media

UKTV channel Watch has launched a multiplatform campaign by Red Bee Media to support the science

CoppaFeel! 'hello boobs 3D campaign' by Archibald Ingall Stretton

been launched with a digital 96-sheet created by Archibald Ingall Stretton and Arena Media.

Anti-Slavery International 'Facebook' by JWT London

the social network. ...

Lynx 'the chain' by BBH

"The chain", which will run alongside digital, social and out-of-home activity, shows men and women coming together in chaotic situations. Bartle Bogle Hegarty has also developed two Facebook apps, "Anarchy Matchmaker" and "Kissing Chaos", which will launch in South America this week, and roll ...

Diesel 'Diesel Island' by Santo

The activity invites people to create and vote on laws, public holidays and the national anthem to help shape a democracy through social games on Facebook integrated with Diesel's site. Six films have been released on YouTube and Diesel Island's website, created by Santo London and produced by Stink ...

Durex 'how in-sync are you?' by Euro RSCG London

Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand..... An online social game will follow in the run-up to Valentine s Day. The How In-Sync Are You? game ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.