Click 
to remove filters
The ad campaign features Southern's Mexican wrestler character Loco Toledo and includes TV, radio, press, outdoor, online, social networks and direct channels. The ads are inspired by traditional Mexican wrestling posters and will promote a 26% discount on Southern advance and off peak fares ...
LONDON - Sir Martin Sorrell, the WPP Group chief executive, said social networks are an opportunity...as "the future for large communications holding companies such as WPP in a fast, nimble, social media ... said: "In fact, new media and social networks, in particular, have been and will be an opportunity ... that WPP had seen social networks and new media, such as mobile and video, catalysing the opportunities ...
LONDON - Business software giant SAS has launched a social media data analysis tool, which has...SAS is offering Social Media Analytics as an on-demand service aimed at medium and large companies ... as forecast future volume of social media conversations about a brand. Mark Chaves, director of media intelligence solutions at SAS, said: "SAS Social Media Analytics helps marketers combine data from online ...
LONDON - Marketers are diverting marketing budgets away from direct marketing and into social media...% of respondents will be investing in social media marketing activity over the next year and as many as 40% said ... to pay for their social media activities, according to Alterian's 7th Annual Survey. David Eldridge ... . The upsurge of investment in social media overall also includes marketers investing in monitoring and analysis ...
LONDON - Alterian has acquired Techrigy, a social media monitoring and analytics firm...-based full version. David Eldridge, Alterian's CEO, said: "Social media monitoring and analytics are a complex challenge. "Social media and web 2.0 applications are developing and changing so rapidly that only those companies that can combine an understanding of social media with a solid history ...
LONDON - The Labour Party is launching a major social media drive in the run-up to this year...flounder on social media ... to inform its nationwide campaign. In addition, local Labour MPs and campaign organisers have undergone new-media ... -ordinator, said: "It's at the school gate, in the workplace, on the doorstep and on social networking sites where ...
Alterian, which makes technology to support marketing campaigns, has bought a social media...Alterian already offers some social media monitoring services but the acquisition will allow it to offer new services, meeting demand from clients for social media support. Intrepid has 40 staff ... of people with a deep track record in social media analytics and market research. "It also strengthens ...
specialist, as social media director...., advertising and digital offering with an influential social media voice, recently returned to the UK having ... that he has chosen Kindred. "The majority of our clients see social media as core to their campaigns ... Activision at PR agency Burston-Marsteller Los Angeles. His insights into the media landscape have been ...
LONDON - Filofax is investing in email and social media as part of a retention-based marketing...The brand will integrate its email drive with social media activity on Twitter and Facebook. To increase customer loyalty, Filofax will share email promotions and offers through the social media sites. Using Emailvision's on-demand email marketing platform, Campaign Commander, Filoxfax will be able ...
client's customers are active in social media from their opted-in email addresses....takes opted-in customer email addresses supplied by a client and searches social media sites ... , said: "Social media can now be a two-way street. It's about listening to feedback from customers ... Acxiom is marketing the Relevance-X Social tool and associated service in the UK, inviting a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
