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Rocket XL, a North American social media agency owned by the Cossette Communication Group, has...Forde resigned from his role as Channel 4's new-media marketing manager last week and joins Rocket XL in April as its managing director. At Channel 4, he handled social media campaigns for Skins and Lost, as well as the marketing for the broadcaster's websites. Craig Howe, the founder and chief ...
LONDON - VW is on the hunt for an agency to handle its social media account and is approaching...The car manufacturer wants to understand and tap into online consumer conversations about the brand, and devise a social media strategy to maximise on that feedback. The agency will work alongside ... rules and criteria for engaging online social media audiences. VW has harnessed social media for some ...
LONDON - The marketing services group Creston has launched a social media campaign planning service....The service aims to help brands engage more effectively with consumers in the social media space ... engagement with social media. This research formed the basis of Creston s strategic framework for the new ... that the top motivation for engaging with social media was discovery (67 per cent). In second place came ...
LONDON - Dare has been appointed by the high-street fashion chain New Look as its retained social...The agency, which won the account after a five-way pitch, has been briefed to develop the retailer's social media strategy and devise a campaign that engages with blogging communities and social network ... will be modelled by the Girls Aloud star Kimberly Walsh. Dare's social media campaigns will seek to increase ...
Tribal DDB is launching a social media agency, Radar DDB, and has poached two former journalists...clients tap into social media. The new unit will offer a range of social media services such as brand strategy, social media monitoring and conversational branded content. Radar DDB already exists in Vancouver ... Matthew Yeomans and Bernhard Warner join the DDB offshoot from Custom Communication, a social ...
VCCP's Amelia Torode recounts how individuals took over the IPA's Social project and changed its...Social media is the most irritatingly over-used phrase of the year. Not a week goes past without another social media conference being staged. So what made the IPA's effort stand out? To understand the IPA Social project, we must go back to the start of the year when the IPA published Social Media ...
Use of social media has exploded, but are traditional agencies right for the job, Noel Bussey asks....In the past couple of years, the take-up of social media as an effective advertising tool has been steadily increasing. And, as such, a number of specialist social media agencies - such as Essence, i ... , the associate partner at Essence, a digital agency and social media specialist, says: "What most people don ...
Comet has hired i-level's social media unit, Jam, as its first social media agency. Jam will handle
Advertisers will spend £115 million this year on advertising on social networking sites
of the Internet Advertising Bureau's social media council....Effik, who will be responsible for training the marketing community on social media issues and working with brands to grow their use of social media, takes over from Lloyd Salmons, Outside Line's chief executive. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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