HSBC 'bugs' by JWT London
08 Jun 2011
. Mindshare handled the media planning and buying. ...
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MasterCard 'ask Buck' by R/GA
21 Sep 2011
MasterCard has launched a social media and online campaign featuring the former New Zealand rugby
Moneysupermarket 'Omid Djalili' by MCBD
05 Jan 2010
The activity is backed by a 15m media spend and launches with a series of 60-second TV spots, supported by press, online and cinema. ...
Credit Confidential 'mural' by Stephens Francis Whitson
18 Apr 2011
The ads, liken the trail of information in a credit report to the trail of paint left by an animated mural man as he runs through a city. The multi channel integrated media campaign, bought by Vizeum, will include TV, press and online display. ...
FT 'miss moneypenny' by DDB London
23 Oct 2009
The FT columnist Miss Moneypenny, famous for her acerbic wit and biting economic and social
Social media strategy
11 Aug 2010 | by Speakerschanneltv
and panel discussions taken from 2 of our recent social media conferences.
Opinion: Social media are badly overvalued
15 Nov 2006 | by Anthony Hilton
The media are going through such a phase at the moment. As an industry, whether it be print, broadcast, telecoms or web-based, they have become obsessed with delivery. All around the world, media ... of success in the media is content, not delivery. People watch programmes, read articles and listen to music ...
Brand barometer: Social media performance of RBS
10 Feb 2012 | by Gemma Charles
Insight into the social media performance of the Royal Bank of Scotland over the past five months....Social brand tracker RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective ...
Client insight: What is their biggest social media challenge?
29 Sep 2011 | by Kate Magee
How social media should be integrated across a business has been named by client leads as one...Five senior inhouse PROs discussed their views on social media at a recent roundtable event ... time that all the different parts of the business are all trying to be active in social media ... to act as company representatives on social media, but maintaining the company s reputation, was another ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
