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Durex 'how in-sync are you?' by Euro RSCG London

19 Jan 2012

Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand..... An online social game will follow in the run-up to Valentine s Day. The How In-Sync Are You? game ...

Vodafone 'all your mates in one place' by Dare

23 Oct 2009

will also be promoted through social network sites and a viral, starring Lewis Hamilton and members ...

Cartier 'painted love' by Marcel/The Hours

21 Nov 2011

The film will be available on their Facebook, YouTube and Vevo accounts.This is Cartier s biggest online engagement, marking the first time the iconic luxury brand has used social media to reach consumers. Painted Love is inspried by the myth of Pygmalion and Galatea, which charts an encounter ...

Brother '141%' by Grey London

28 Sep 2010

-sized businesses. The campaign will run in 19 European countries, with media buying support from MPG ...

John Lewis 'For those who care about showing they care' by Adam & Eve

12 Nov 2010

. It will be supported by catalogues, in store and online marketing, including a push on the retailer s social media ...

eBay 'come to think of it' by Goodby, Silverstein & Partners

04 Nov 2009

The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...

Social media helps drive purchases

28 Jun 2010 | by Katherine Levy

Customers accessing an online store via a social media site are 10 times more likely to buy...to an online store make a purchase, a significantly higher 71% of visitors initiated via social media ... % of online marketers polled believed that social media was the most effective communication channel. Speaking at the Cannes Ad Festival last week, WPP chief executive Sir Martin Sorrell likened social media ...

Pringles lampoons social media addicts

05 May 2010 | by Andrew McCormick

fun at social media fanatics.

Marketers ignore social media at their peril

30 Jul 2007 | by Charlie McCathie

LONDON - Social media is having a profound impact on the relationship between brands...and take advantage of social media to engage with consumers, because they now hold the power. He said ... deciding what to buy. Social media is becoming the voice of the consumer. According to Pickering, all ... A recent report on European online consumers found that around 60% of users take part in social ...

Examples of social media success stories

11 Jun 2009 | by Staff

Service' provides concrete examples of how some companies have been succesful in using social media...of its use of social media, and particularly Twitter, for customer service. Frank Eliason, Comcast ... -- requires the manual intervention of a social media specialist. It is also notable that the airline has ... ..." The report also warns that companies who ignore social media could find themselves obsolescent , but here ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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