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McDonald's 'weather' by Leo Burnett

07 Jul 2010

. Media was bought by OMD and planned by Andrew Lloyd. Jill McDonald, McDonald s chief marketing officer ...

Dominos 'Foursquare promotion' by Vexed

27 May 2010

Dominos Pizza has launched a campaign in partnership with location-based social gaming platform

McDonald's 'festive menu 2011' by Leo Burnett

29 Nov 2011

The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...

Flourish picks up Wimpy social media account

09 Jun 2011 | by Sara Kimberley

Wimpy, the fast-food chain, has appointed Flourish to its social media account....and Banana Longboat. Customers will be able to create their own ads, to be judged by the online social ... manager, said: "Flourish has been appointed for its social strategy experience and creativity to help ...

Domino's launches Facebook 'superfans' social media push

01 Feb 2010 | by Anne Cassidy

LONDON - Domino's Pizza has launched a new social media campaign on Facebook rewarding users' brand...of Domino's Pizza UK Ireland, said: "Facebook is central to our social media strategy and this application ...

Domino's readies social media 'reverse auctions'

05 Mar 2012 | by Sarah Shearman

Domino's Pizza is aiming to drive lunchtime traffic with a "reverse auction" social media campaign...,000 Facebook fans and its 124,000 Twitter followers. Domino's has been very active in the social media ... . The campaign by Arena Media is the first of a series, according to Domino's. Simon Wallis, sales ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets. Social media is that big a ... . Make no mistake: social media is huge and will continue to be. ComScore has reported that Twitter grew ... : "Social media: as you can see, we're learning as we go." Aren't we all to some degree? In addition ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

Social technologies will give brands unprecedented access to groups of connected web users...on their own web properties and in promotional areas on third-party media sites. Social shopping experiences ... collaboration between a team comprising strategist, social media planner, technologist, user experience designer ... for individuals to ones that are connected and built for social groups. It's a shift made possible by new social ...

Generation Y: Demanding diners who expect healthy eats and good value

10 Feb 2012 | by Stephen Mellor

Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social...should first look at the best way to target them: social media. Our research shows a strong level ... dividends. It s important to recognise that social media is primarily felt to be owned by consumers ... people want to see the financial benefits of being involved with eating out brands in social media ...

Nxt Gen 2011

27 May 2011 | by Nicola Clark

From the growth of social media to integrated campaigns, the up-and-coming young talent

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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