03 Feb 2011
| by Cathy Bussey
An increasing proportion of marketing budgets is being set aside for digital and social media work....are more likely to listen.
Getting the message out
This analogy illustrates why social media have ...
and starting a conversation with them via social media is hugely powerful. It is for this reason that ...
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The PR industry argues it is best-placed to take ownership of social media. It has a strong claim. PR ...
10 Jul 2009
A leading contender in Afghanistan's upcoming presidential election has called in UK social media...The agency, led by former Labour consultant Luke Bozier, will deploy a
combination of campaign websites, email and social media tools to boost
awareness and raise funds for Dr Ashraf Ghani, Afghanistan's former
finance minister. Red Narrative will target the 500,000-strong Afghani expatriate
population ...
20 Aug 2009
| by SpeakersChannel.tv
social media activity....This webevent, which goes live on 5th November, will reveal how to monetise social networks and create a real case for them on the bottom line. Listen to the presentation and ask questions to give you everything you need to cut through the hype and start making sites like Twitter, Facebook and LinkedIn really ...
11 Aug 2010
| by Speakerschanneltv
and panel discussions taken from 2 of our recent social media conferences.
13 Jul 2011
| by Emily Hunt and Richard Bussy
Just one in five consumers who follow or 'Like' brands through social platforms share the content...Some social media campaigns don t look great on paper and accordingly don t reach a public ...
, which seeded and amplified content through social media to generate more than two million YouTube views ...
social media, to allow them to get the best return on investment from their social media spend ...
19 Jan 2011
| by Sarah Shearman
social-media strategy, because ROI has been difficult to prove thus far.
The central claim ...
social media such as Twitter and LinkedIn to communicate with customers. It also enables the sharing ...
, for many, made an ROI case for social media.
The sports-car brand is ahead of the curve when it comes ...
30 Nov 2007
| by Benjamin Li
BEIJING - Nokia has launched a new social networking site, www.cool.nseries.com, touting
17 Feb 2011
| by David Woods
Marketing chiefs do not always rate the role of PR in owning social media within their organisation...But last month, at PRWeek's Maximising Social Media: PR in Practice conference, a straw poll of delegates from the PR community found 62 per cent thought social media should sit with PR, and none thought ...
IT - on social media. Although content could be designed by PR for the public audience, employees will have ...
10 Jun 2008
| by Alex Miller
An industry obsessed with Facebook: In the first of a regular feature, Jam, i-level's social media...on the media industry, monitoring the phrase social media'. For the most part, only the media industry uses ...
found was that there have been close to 4,000 mentions of the term social media' within industry blogs ...
on the subject of social media. Source: Onalytica) Over the last few weeks, Read Write Web' has been the most ...
25 Sep 2009
| by Arun Sudhaman
Independent politicians are hoping that a new social media campaign will help them tap into voter.... A strategy meeting
of independent candidates will also take place this week in London. 'Social media are useful because they are a very cheap and effective way
to garner support,' said Ahearne. ...