14 Jul 2010
| by Joe Thomas
on social media and designed to show how "technology enriches consumers' lives"....The second phase of activity has been created by RKCR/Y R and PR agency LG ONE, with media ...
the drama that social networking adds to modern life.
Fans of the new LG idents are encouraged to visit ...
popularity of social networking and our increasing focus in that area.
"Young people today communicate ...
17 Nov 2010
| by Peter Hay
Having clear guidelines in place to outline how employees use social media can protect companies...Social media may have democratised the web but they have also presented organisations with a new ...
these organisations are taking the wrong approach.
Brown, like many other digital and social media professionals, believes that these steps are unnecessary if companies create an effective social media policy for staff ...
17 Mar 2010
| by Peter Hay
Facebook is in danger of becoming a lightning rod for social media criticism, digital marketing...of reputation management at social media agency Headstream, said Facebook needed to keep a close eye on the repercussions of the story across the social media landscape before considering its next move. He said ...
in media land. From an insider's point of view, it has racked up faults, failures and mistakes, becoming ...
13 Nov 2008
| by Jacquie Bowser and Dan Leahul
LONDON - How does marketing work in social media? Marketers from EDF and Allianz, and social media...Mayfield, vice president head of social media for iCrossing ...
at Media Contacts Trevor Johnson, head of planning and strategy at Facebook Jo Underhill, head of media ...
25 Feb 2011
| by Sara Kimberley
Mini is launching a global online campaign to promote its "vision for the future" concept car, the Rocketman, which will be unveiled on Tuesday (1 March).
01 Jun 2010
| by Gemma O'Reilly
The healthcare PR industry is overlooking traditional media outlets in the rush to improve online...communications industry that it cannot use social media in campaigns because of the strict guidelines governing ...
.' Taylor conceded that social media was useful for tracking public sentiment and providing issues ...
skills. Traditional media should still be the mainstay of a public campaign.' She claimed that many ...
19 May 2010
| by Peter Hay
The social media phenomenon rolled out its beta testing stage last week. It offered selected brands the opportunity to exclusively test the new features, which include verified accounts ...
that companies will staff these channels.' Paul Armstrong, social media director, Kindred argued the new ...
08 Dec 2011
Kalotis explains how social media means his team can communicate with consumers in real time and how some PepsiCo brands thrive with consumer advocacy - amplified on social networking websites.
To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...
13 Nov 2009
| by Peter Hay and Arun Sudhaman
Controversial social media expert Shel Israel has hit out at the social media practices of PROs...Speaking at the Lewis PR Social Media Channels event, Israel said that he saw the future of PR professionals in 'the restaurant service industry' should they continue to use social media as they currently ...
and pitch and if they keep going on this route and keep up these practices and bring them into social media ...
29 May 2012
| by Gordon MacMillan
brands and their use of social media, beating Starbucks into second place....nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ...
continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...
. It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
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