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and panel discussions taken from 2 of our recent social media conferences.
social-media strategy, because ROI has been difficult to prove thus far. The central claim ... social media such as Twitter and LinkedIn to communicate with customers. It also enables the sharing ... , for many, made an ROI case for social media. The sports-car brand is ahead of the curve when it comes ...
Twitter, Facebook and smartphone technology will turn London 2012 into the biggest social media...social Olympics. With that in mind, we kicked off London Social Media Week at Engine by holding the Socialympics, a panel debate that provided a platform to assess the impact social media will have on London ... be attributed to Nike's #makeitcount campaign - a runaway social media success. The campaign, which features ...
; mso-bidi-language:#0400;} While many brands still appear wary of social media, politicians ... demonstrated how effectively social media sites can be used by the politically active to spread their message ... on Twitter, McCarthy is responsible for improving the party's use of social media sites ahead of the next ...
dedicated to working on social media activity....foray into social media earlier this year through the launch of its online gardening community site, Get ... to improve their outdoor space. Social media activity on Facebook was handled by Meteorite, which oversees the company's below-the-line activity. The pitch follows the conclusion of sister brand Argos' first social ...
fun at social media fanatics.
Rocket XL, a North American social media agency owned by the Cossette Communication Group, has...Forde resigned from his role as Channel 4's new-media marketing manager last week and joins Rocket XL in April as its managing director. At Channel 4, he handled social media campaigns for Skins and Lost, as well as the marketing for the broadcaster's websites. Craig Howe, the founder and chief ...
Allan Blair fully expects social networks to evolve and some sleeping web giants to re...Social media. Perhaps the two most commonly used words in marketing circles in 2010. Every client wanted a social media strategy and every agency had a solution. This shouldn't have come as a shock to any of you. For some time now, social media has been the phrase to drop by any self ...
LONDON - Sir Martin Sorrell, the WPP Group chief executive, said social networks are an opportunity...as "the future for large communications holding companies such as WPP in a fast, nimble, social media ... said: "In fact, new media and social networks, in particular, have been and will be an opportunity ... that WPP had seen social networks and new media, such as mobile and video, catalysing the opportunities ...
Are you clear on exactly what social media is? Antony Mayfield, head of content and social media...Social media, which includes blogs, wikis, MySpace and YouTube , is not just a new set of media ... major brand, chances are that social media is already affecting your communications and even your ... **). Social media is best understood as a group of new kinds of online media, which share most or all ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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