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Word of Mouth - Social Media

An industry obsessed with Facebook: In the first of a regular feature, Jam, i-level's social media...on the media industry, monitoring the phrase social media'. For the most part, only the media industry uses ... found was that there have been close to 4,000 mentions of the term social media' within industry blogs ... on the subject of social media. Source: Onalytica) Over the last few weeks, Read Write Web' has been the most ...

Social Media Week: The Socialympics

Twitter, Facebook and smartphone technology will turn London 2012 into the biggest social media...social Olympics. With that in mind, we kicked off London Social Media Week at Engine by holding the Socialympics, a panel debate that provided a platform to assess the impact social media will have on London ... be attributed to Nike's #makeitcount campaign - a runaway social media success. The campaign, which features ...

Wunderman launches social media unit

Wunderman has partnered with WPP sister agency Mindshare to form a 17 strong social media unit...The team call themselves Ninjas and work as a cross agency unit developing social media activity for Ford, Nokia and Land Rover as well as social media activity. Headed by Jon Wade, Wunderman s digital ... force for further change in our business. In keeping with the Wunderman DNA, we only got into the social ...

Mercedes seeks social media shop

Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted...social media activity. The brand is aiming to reach a younger audience via social apps. Its recent ... activity alongside traditional media. Other recent social media activity included a platform for van ... Twitter feed. A spokeswoman for Mercedes said: "We are reviewing our social media evolvement as part ...

Iris unveils social media offshoot

Iris has launched a social media content division called Urgent Genius, which will create real...of integrated and standalone social media strategies, campaign seeding, consumer feedback management and online ...

Hotels.com appoints social media agency

-European social media account....The agency will responsible for the hotel site's social media strategy, from strategic advice ... knew how to handle social media at scale helped hugely by its international presence and instilled ... looking to book holidays, Hotels.com understands the value of ensuring its social media strategies ...

Havas hires Kleiner for social media

LONDON - Havas Media is increasing its investment in social media with the appointment of Neil...social media strategist. At Havas Media, Kleiner will work with social media experts at each of its UK ... on developing social media services and best practice in social media across the agencies as well as working with social media strategists within the Havas Digital network. Kleiner, who ran his own social media company ...

Bupa calls review of social media

Bupa, the UK private healthcare provider, is looking for an agency to work on its social media...this will impact on Publicis Modem, which was appointed last year as Bupa's global social media agency. Publicis Modem was hired to work on creating a five-stage plan to build social media campaigns for branding ... . James Davies, the search engine optimisation and social media manager at Bupa, said: "We are looking ...

Wunderman partners with social media specialist

LONDON - The Wunderman network has struck a partnership with US-based social media monitoring...in which we are the leaders. "Social media analytics are enabling us to expand our clients' audience ... Normal 0 The partnership means Wunderman agencies will be able to help their clients to tackle social marketing using Visible Technologies' TruCast platform and expertise. Wunderman ...

BSkyB appoints Jam for social media

BSkyB has confirmed Engine-owned Jam will handle its social media strategy and Greenlight its...digital businesses and agencies. Jam will develop a cross-business social media strategy and engagement ... its requirements across search, display, social media, affiliates and digital creative work in the UK ... seriously Sky considers the role of social media. For Jam, now six months into being part of Engine ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.