04 May 2012
| by Sarah Gale
their lives are planned via social media and where there is no such thing as going online , more a seamless ...
their social life, while 72% cannot imagine their lives without their mobile.
Communication conventions ...
. On demand is a key part of their lives, across all media.
For example, according to TouchPoints3, around ...
13 Jul 2011
| by Emily Hunt and Richard Bussy
Just one in five consumers who follow or 'Like' brands through social platforms share the content...Some social media campaigns don t look great on paper and accordingly don t reach a public ...
, which seeded and amplified content through social media to generate more than two million YouTube views ...
social media, to allow them to get the best return on investment from their social media spend ...
03 Feb 2011
| by Cathy Bussey
An increasing proportion of marketing budgets is being set aside for digital and social media work....are more likely to listen.
Getting the message out
This analogy illustrates why social media have ...
and starting a conversation with them via social media is hugely powerful. It is for this reason that ...
?
The PR industry argues it is best-placed to take ownership of social media. It has a strong claim. PR ...
19 Jan 2011
| by Sarah Shearman
social-media strategy, because ROI has been difficult to prove thus far.
The central claim ...
social media such as Twitter and LinkedIn to communicate with customers. It also enables the sharing ...
, for many, made an ROI case for social media.
The sports-car brand is ahead of the curve when it comes ...
11 Aug 2010
| by Speakerschanneltv
and panel discussions taken from 2 of our recent social media conferences.
20 Aug 2009
| by SpeakersChannel.tv
social media activity....This webevent, which goes live on 5th November, will reveal how to monetise social networks and create a real case for them on the bottom line. Listen to the presentation and ask questions to give you everything you need to cut through the hype and start making sites like Twitter, Facebook and LinkedIn really ...
10 Jul 2009
A leading contender in Afghanistan's upcoming presidential election has called in UK social media...The agency, led by former Labour consultant Luke Bozier, will deploy a
combination of campaign websites, email and social media tools to boost
awareness and raise funds for Dr Ashraf Ghani, Afghanistan's former
finance minister. Red Narrative will target the 500,000-strong Afghani expatriate
population ...
30 Nov 2007
| by Benjamin Li
BEIJING - Nokia has launched a new social networking site, www.cool.nseries.com, touting
13 Apr 2012
| by Ines Nadal and Tara Beard-Knowland
Half of businesses feel their social media skills are either below their industry average or very...to explore how businesses are adopting to the social media age, investing in and getting value from social media. The first wave of the Social Media Benchmark study was presented last month, the second wave is now underway.
"Social media is like teenage sex: everyone wants its, at first it is a little ...
01 Mar 2012
| by Anne Cassidy
Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted...social media activity.
The brand is aiming to reach a younger audience via social apps. Its recent ...
activity alongside traditional media.
Other recent social media activity included a platform for van ...
Twitter feed.
A spokeswoman for Mercedes said: "We are reviewing our social media evolvement as part ...