03 Feb 2010
For months now, the sound of marketers excitedly scrawling the words 'social media' on whiteboards...surrounding
Twitter and Facebook, social media is just another channel and should
not be viewed as the be ...
been Facebooking
and tweeting its socks off. Despite all this social media activity,
Toyota's problems ...
startled consumers. What Toyota doesn't appear to have realised is that social media is best
used ...
22 Jul 2010
| by Jacob Mathias
Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company...of users who find PitchEngine press releases, and other news, on social media sites and organically through search engines.
The platform uses linguistics technology to tap into social media networks.
Jason ...
, we discovered the strategic advantages and power of merging social media distribution with search ...
08 Dec 2009
ActionAid, the international development charity, has appointed We Are Social as its social media
27 May 2008
4 Jun Social Media Influence, Cavendish Conference Centre, London W1....5-9 Jun Npower Test series - England vs New Zealand, Third Test, Trent
Bridge, Nottingham. 5 Jun The Drum Scotland Media Awards, Glasgow Hilton Hotel, 1 William
Street, Glasgow. 6-7 Jun Vodafone Derby Festival, Epsom Downs, Epsom, Surrey. 7-29 Jun UEFA Euro 2008, various venues, Austria and Switzerland ...
31 Mar 2010
| by Alan Mitchell
LONDON - Nestle's rude awakening to the reality of social media shows marketers must adjust...the rules. It was ever thus.' Actually, it was never thus. The peculiar workings of top-down mass media ...
22 Jan 2008
B2B marketers should embrace social media and remember that creativity is also effective, writes...'s Hogg points out that the user-generated content and social media
that are available to consumers ...
,
there's no reason why you can't create, say, a YouTube video and harness
social media platforms,' he ...
-raising,' says Sally Frost, marketing
communications manager at HP. The prevalence of digital media illustrates ...
20 Oct 2008
| by Joe Thomas
LONDON - Muslim social media website Muxlim.com is planning to target mainstream consumer brands...The website, which delivers social networking, forums, blogs and video sharing, is also planning to launch a Muxlim.com virtual world' site to circumvent restrictions that block access to virtual worlds from some Islamic countries, such as the United Arab Emirates. Ashar Saeed, vice-president of Muxlim ...
19 Nov 2008
| by Fiona Ramsay
LONDON - Panasonic is launching a Next Generation Talent online campaign with targeted social media...will be announced in a social media campaign. ...
, media and creative students to respond to a live brief to create a film, storyboard or print ad ...
Viera campaign. The electronics company has appointed online PR agency onlinefire to engage the social ...
30 Jun 2009
Strapless bra. The activity encompasses online, social media, PR and retail elements....through social media activity on Facebook
and Twitter. ...
10 Mar 2009
brand on social media sites including Twitter, Flickr, YouTube and Facebook.